March 13, 2013 // Franchising.com // Atlanta, Ga. - Welcomemat Services, a marketing strategies and technology franchise that provides monthly direct-mail packages to individuals and families who have recently changed their address, is on track for a strong year of growth in 2013. The company earned recognition as a top franchise from both the Franchise Business Review and Entrepreneur magazine in February, marking it as a solid business investment with strong potential for growth.
Entrepreneur named Welcomemat Services No. 55 on its “Top New Franchises” list, which recognizes outstanding companies that began franchising in 2008 or later. Franchise Business Review recognized Welcomemat Services as No. 27 on its “Top 50 Franchises: Under 50 Locations.”
“We are thrilled and humbled to be commended by these publications and to see this kind of support for Welcomemat,” said CEO Brian Mattingly. “With this recognition behind us, we are on track for a solid year of growth in 2013.”
Welcomemat provides a valuable tool to local businesses with a patented technology that enables new resident information to be bar-coded onto every certificate, allowing local businesses to receive free, customized tracking and information reports regarding responses to their offers. After a customer uses a gift certificate, the business returns it to Welcomemat. The bar code is scanned and the resulting information is provided back to the business in an easy-to-read data sheet profiling the client’s new customers and providing demographics such as the customer’s name, gender, income level, neighborhood and home value. Welcomemat uses data from more than 35 sources to locate newcomer addresses.
New residents receive their Welcomemat package within 30 to 120 days of moving in, with offers for such things as $15 of free dry cleaning, complimentary haircuts or free car washes sent to hundreds of thousands of families across the country each year.
Welcomemat Services began franchising in early 2011, and operates more than 22 franchised and company-owned locations across the country. Projections call for the opening of up to 20 additional franchise locations in 2013 toward a goal of opening markets throughout the country during the next five years in high-profile, transient areas across the country. More information can be found at www.welcomematservices.com.
Sanderson & Associates