March 15, 2013 // Franchising.com // ST. CHARLES, IL – When a man named Todd Madziarczyk wanted to break away from his current lifestyle; he turned to the franchise that he thought matched his own personality the most, Biggby Coffee®. A CPA by trade, this accountant wanted a change of pace and a chance to “do his own thing.” With the encouragement of family, Todd plans on opening up a new Biggby franchise in the town of St. Charles, IL on March 19, 2013.
Future fans of Biggby Coffee must keep their eyes peeled during the St. Charles St. Patrick’s Day Parade that will be going on right outside the BIGGY store. Todd and his associates will be handing out a flyer that will contain all of the daily deals he will be running during his Grand Opening week.
The week starts strong with $.99 Caramel Marvels, Biggby’s flagship specialty drink. The next day, March 20th, Biggby celebrates its’ birthday, where the store will be featuring $.99 specialty drinks until 5pm, after 5pm the store features 50% off on all drinks.
When asked why he wanted to open a BIGGBY in his town he said “When I found BIGGBY I really enjoyed the positive attitude of the company, and I thought it was a good match to my personality. Biggby thrives upon every customer leaving in a better mood than when they arrived, and to consistently produce a high quality beverage.”
The store will be having a ribbon cutting ceremony on opening day through the Chamber of Commerce. Be sure to sign up for Biggby’s e-wards so customers can receive free coupons weekly; inquire about them in the store, or click here: www.e-wards.com
East Lansing, Mich.-based Biggby® Coffee opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. Biggby Coffee introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprised guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today Biggby Coffee has 164 cafes open or under contract across six states including: Michigan, Ohio, Illinois, South Carolina, Wisconsin and Texas. For more information, visit www.biggby.com.
SOURCE Biggby Coffee®