Ingage Consulting to Acquire Tortal, a Driven Brands Company
Company Added
Company Removed
Apply to Request List

Ingage Consulting to Acquire Tortal, a Driven Brands Company

March 15, 2013 // // WOBURN , MA and CHARLOTTE, NC... - Tortal, a Driven Brands company that specializes in online training solutions is being acquired by Ingage Consulting, a franchise management consulting firm specializing in increasing performance through engagement. The addition of Tortal further positions Ingage Consulting as the Performance Improvement Partner to their customers. Tortal President, Cordell Riley has joined Ingage as part of its executive management team.

Founded in 2009 by Evan Hackel, Ingage Consulting works with companies to help them meet their business objectives through its unique engagement methodology. With the addition of Tortal, a company with a similar mission and target audience, Ingage is now poised to offer an even broader range of services and to allow Ingage to focus on another key driver of operational success, training.

“The addition of Cordell is very exciting to us. Cordell’s reputation is unsurpassed in his space. His knowledge of training is excellent and we’ll be leveraging that. Additionally, Cordell will be involved on the consulting side of our business. And Tortal is a quality company and the franchise industry’s leading online line training provider,” said Evan Hackel, founder of Ingage Consulting. “We made this investment to bring additional solutions to our current customers and to raise Tortal to even to higher levels."

Tortal helps organizations deliver customized online training with a specific niche in the franchise industry. Through its development of online training programs for clients, Tortal greatly reduces overall training costs while providing cost-effective online alternatives for organizations that are faced with regulatory compliance training.

Riley has served as president of Tortal since 2006. A veteran of the franchise industry for the past 20 years, he has been instrumental in creating customized online education programs for Tortal clients. With Ingage Consulting, Riley will remain based in North Carolina.

“Through his years with CCA Global, a ten billion dollar company in the franchise space and the work he does with Ingage Consulting, Evan has shown a commitment to training for his clients as a key part of an overall engagement program,” said Riley. “I’m excited to bring our customized online training programs to Ingage’s already impressive array of services.”

Said Driven Brands CEO Jonathan Fitzpatrick, “I would like to thank Cordell on behalf of the entire Driven Brands team for his 20 years of service, most recently as president of Tortal. Cordell is a first class professional who has provided 20 years of exemplary service to Driven Brands. We will continue to use Tortal for our online training efforts and have agreed to a multi-year contract to use their skills and services. We wish Cordell and the entire Tortal team nothing but great success in their future endeavors as part of Ingage Consulting.”

Integrity Square (, a strategic advisory firm focused on the rapid growing franchising sector, assisted in facilitating this transaction."

About Ingage Consulting

Ingage Consulting is a management consulting firm that works with franchisors and franchisees to increase sales and satisfaction; improve growth and retention and boosts loyalty and profits with their unique engagement methodology.

Ingage Consulting provides solutions that drive the cooperation, commitment, passion and loyalty of both franchisors and franchisees. The company helps solve the problems of franchise organizations by offering services that range from partnership creation and vibrant intranet community creation to trust building, improved communication and strategic planning to customized online education training programs. After a thorough assessment, Ingage Consulting devises solutions to a franchise organization's challenges. These solutions may include the development of methods that maximize collaboration among franchisees/licensees or the development of a clear strategy and execution plan for change which is customized to meet organizational objectives.

Evan Hackel, Ingage founder and management expert has more than two decades of experience in best practices, turnaround strategies and team dynamics. He is often engaged to analyze franchise businesses, provide recommendations and facilitate strategic planning. He is a member of the International Franchise Association and New England Franchise Association.

Ingage Consulting is located at 400 Trade Center, Suite 5900 in Woburn, MA. For more information, contact (781) 569-5900 or visit the website

About Driven Brands

Driven Brands, ( headquartered in Charlotte, NC, serves as parent company for the separate businesses: Maaco (a franchise-based collision repair and auto painting retail network) Meineke Car Care Centers (a franchise-based automotive service and repair retail network); Econo Lube & Tune (a franchised chain of automotive repair/quick lube services); a franchised network of mobile services consisting of AutoQual, Aero-Colours & Drive N Style (specializing in automotive interior reconditioning and maintenance, paint refinishing and restyling services for Car Dealerships) and (developer of on-line training solutions for a variety of industries). Management team members serve on the industry association boards, the IFA and AAIA.

SOURCE Driven Brands



comments powered by Disqus
Share This Page

Subscribe to Our Newsletters