Saladworks Introduces New Seasonal Salad: the SpringFit Salad

Available March 18 - May 26

CONSHOHOCKEN, Pa. March 15, 2013 - (BUSINESS WIRE) - Saladworks, the nation’s first and largest fresh-tossed salad franchise concept, is pleased to announce our new spring seasonal salad, the SpringFit Salad which will be available in all Saladworks locations from March 18th – May 26th. The SpringFit Salad is a blend of crisp romaine, iceberg, and spring mix lettuce, all natural chicken, egg whites, snow peas, shredded carrots, toasted almonds and fresh red grapes. The salad is then topped with our new lemon sesame vinaigrette dressing.

The SpringFit Salad is a healthy triumph. Including the proprietary lemon sesame vinaigrette dressing, the salad has fewer than 350 calories and a whopping 19 grams of lean protein. The SpringFit Salad is a bounteous compliment to any active lifestyle diet. This salad is a shining example of how good calories and fresh ingredients can reinvigorate the mind, body and spirit. Saladworks is offering customers a limited time opportunity to try this salad for only $6.99 from March 18th through May 5th. This seasonal salad promotion will be supported by a widespread radio campaign, more than 30 prominent billboards, television commercials and wrapped buses.

“Saladworks’ seasonal salads have become a tradition in our stores. Our customers are continually sending us their favorites for inclusion on the menu. With this salad we are enhancing the eating experience with ethically-sourced and all-natural products that are as delicious as they are good for you. We have no doubt that the SpringFit Salad will become a customer favorite,” said chairman and CEO John Scardapane.

A fusion of fanatic’ly fresh and healthy menu items along with passionate customer service define the experience every guest has at a Saladworks location. Saladworks offers all fans the opportunity to create their own fresh salad, which is then expertly prepared in front of them by a Saladworks team member. They can also choose from one of 12 Signature Salads. All of Saladworks offerings are chopped fresh daily in every location across the county. Saladworks also offers proprietary soups, fresh wraps, hot panini sandwiches and Fusion sandwiches.

About Saladworks

Saladworks, celebrating its 26th year in operation, is the nation’s first and largest fresh-salad franchise concept. Operating more than 100 locations in 12 states with more than 150 units in development, Saladworks offers a wide menu of flavorful salads, signature dressings, proprietary soups, fusion and Panini sandwiches. Saladworks remains dedicated to the health of its fans and has added an interactive allergen tool found on the company’s website, which helps nutrition and allergen-conscious consumers make informed decisions about our menu. This further enhances the always popular Saladworks’ signature salads that average only 300 calories. In 2012, Entrepreneur magazine named Saladworks the nation’s number-one salad franchise, for the fourth year in a row. It is consistently listed on QSR’s 10 Best Franchise Deals; Inc.’s 500/5000; and Philadelphia Business Journal’s Best Places to Work. John Scardapane, Chairman and CEO, was named 2011 CEO of the Year by SmartCEO Magazine.

For more information, visit http://www.saladworks.com.

Contact:

Saladworks
Mitch Donaberger
610-825-3080
mdonaberger@saladworks.com

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