Mucho Burrito Launches Epicurean Tacos: La Taqueria Trio

Fast-Food Meets Fine-Dining at Fresh Mexican Grill Restaurant

MISSISSAUGA, ONTARIO - (Marketwire - March 18, 2013) - Following the success of their Fall 2012 limited-time offer Ghost Pepper Burrito, Mucho Burrito, the fastest-growing Mexican restaurant chain in Canada, today announced the launch of three new tacos. Inspired by authentic Mexican street tacos, La Taqueria Trio combines gourmet ingredients with traditional Mexican flavours to create a fusion between fine and casual dining. The La Taqueria Trio limited-time offer is available today until May 3, 2013 at Mucho Burrito locations across North America.

"Gourmet food trucks are a growing trend in North America, but you don't see very many Mexican food trucks here in Canada," said Alex Rechichi, CEO and president of Much Burrito. "Our Taqueria Trio limited-time offer adds a gourmet spin on a Mexican favourite, the taco, offering guests a level of quality and flavours they would expect from a fine dining restaurant in a fast food environment."

La Taqueria Trio combines exceptional flavours with traditional and non-traditional ingredients, providing guests with an unforgettable, accessible dining experience. The tacos are priced at $8.95-$9.25 CDN for the trio, depending on the region. Each taco consists of the following ingredients served in soft corn tortillas:

  1. Fiery Chicken Chorizo Fiesta: Grilled chicken, chorizo crumble, coleslaw, habanero fig spread, guacamole and sour cream.
  2. Guacagrilled Pineapple Carnitas: Slow roasted pork, adobo mole sauce, grilled pineapple, red cabbage, guacamole and onion chips.
  3. Mango Steak Tango: Grilled steak, green mango slaw, spicy aioli drizzle.

Mucho Burrito will be hosting a Facebook contest for the duration of the campaign. Prizes include gift cards and the grand prize of free burritos for a year. Guests are also encouraged to follow @MuchoBurritoHQ on Twitter for chances to win gift cards and other prizes during the promotion.
Facebook page: http://www.facebook.com/MuchoBurrito
Twitter: @MuchoBurritoHQ

About Mucho Burrito

Mucho Burrito, part of the Extreme Brandz family of quick service restaurants, is dedicated to crafting the freshest and most flavourful quality Mexican food designed to stimulate guests' senses. Co-founded by brothers Alex and Mark Rechichi, the first location was opened in Mississauga, Ontario in 2006. Today, there are more than 63 locations across North America. For more information, visit www.muchoburrito.com.

About Extreme Brandz

Extreme Brandz is a leading Canadian quick service restaurant franchisor of Extreme Pita, Purblendz and Mucho Burrito. Based in Mississauga, Ontario, Canada, the company was created by brothers Alex and Mark Rechichi in 1997 with the opening of an Extreme Pita location in Waterloo, Canada. In addition to ranking in Entrepreneur magazine's list of top restaurant franchises in 2011, Extreme Brandz won the 2011 Company of the Year Pinnacle Award. Today there more than 350 locations of the three brands across North America. For more information, visit www.extremebrandz.com.

Contact:

MAVERICK Public Relations
Elana Ziluk
Account Executive
416-640-5525 x 243
elanaz@maverickpr.com

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