Woody’s Bar-B-Q ® Builds its Fan Base through Fashion
National Franchise Company Launches the “Forever Shirt” Campaign for Authentic Southern Barbecue Devotees; Doubles as Both a Wearable Coupon and a Bib
March 19, 2013 // Franchising.com // Jacksonville, Florida – On Friday, March 15, national franchise chain Woody’s Bar-B-Q® debuted a new concept in marketing and fashion – the Forever Shirt. With a tagline that reads “Buy It, Love It, Wear It Forever,” the Forever Shirt is available online and through Woody’s Bar-B-Q franchises all across the nation. For $29.95* (+ shipping), buyers of the Forever Shirt will not only receive one heck of a good-looking garment, they will be granted a 20% discount** for themselves and a party of up to four for the life of the shirt whenever they wear it to dine in at their local Woody’s Bar-B-Q.
Made of a comfortable DRI-FIT knit fabric , this high-end Nike brand polo shirt comes complete with the “Woody’s Bar-B-Q Forever Shirt” logo on the front, Nike swoosh emblem on the sleeve, and is available in seven colors – white, black, midnight navy and urban haze green for men and white, varsity royal blue, varsity red and fairway blue for women. The Forever Shirt not only makes a bold fashion statement and could save the wearer big bucks over time – it doubles as a stylish bib for notoriously messy fare such as Woody’s Signature Baby Back Ribs and Loaded Mesquite Grilled Chicken Breasts swimming in Woody’s own Sweet Sauce. Although wearers are encouraged to wash their Forever Shirt between visits, the number of stains accumulated over time should be worn with pride – a sure sign of their love for Woody’s Bar-B-Q.
“We’re very excited about this promotion – the brainchild of our very own CFO, John Zitello,” explains Tammy Poudrier, Director of Marketing for the Florida-based barbecue franchise chain. “We’re accustomed to raising the bar a little higher when it comes to the creation of great authentic Southern barbecue, but now we’re making a daring move into the fashion world. Just think of it, Woody’s Bar-B-Q could make shirt stains a growing fashion trend! In all seriousness, we believe the Forever Shirt is a wonderful way for our fans – many of whom have been with us since we first opened our doors over 30 years ago – to show their love of Woody’s Bar-B-Q with pride and receive a great discount for the life of their shirt at the same time.”
To place an order for a Forever Shirt online or find the Woody’s Bar-B-Q location nearest them, interested parties are invited to visit www.woodys.com.
About Woody’s Bar-B-Q®
After opening their first Woody’s Bar-B-Q in 1980, partners Woody Mills and Yolanda Mills-Mawman have spent the past three decades setting the “bar” higher for great Southern Bar-B-Q. From the humble beginnings of just one location in Jacksonville, Florida, a shared passion for Bar-B-Q, and a dog-eared collection of recipes, Mills and Mawman have grown the Woody’s Bar-B-Q brand to locations reaching from the Deep South where Bar-B-Q is king to the Northeast and Western fronts. Perhaps best known for their legendary melt-in-your-mouth slow-smoked Signature Baby Back Ribs, Woody’s has also built quite a following among patrons with their secret recipe Bar-B-Q sauces and meats, as well as their freshly prepared side dishes. For more information and a list of locations, visit http://www.woodys.com. To learn more about becoming a Woody’s Bar-B-Q franchisee, visit http://www.woodys.com/franchise/.
* $29.95 applies to small through x-large sizes, additional nominal fee applies to sizes XXL through XXXXL.
** This discount applies to regular priced menu items only; discount available any day of the week.
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