Country Inns & Suites By CarlsonSM Partners with Genevieve Gorder to Announce New Brand Identity and New Generation Hotel Prototype

Miami Beach, Fla. - March 18, 2013 - Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today announced Country Inns & Suites By CarlsonSM has partnered with celebrity interior designer Genevieve Gorder as it launches a new brand identity and a new generation hotel prototype. The announcement came during the Country Inns & Suites annual business conference at Fontainebleau, Miami Beach.

While the brand has seen consistent upgrades and regular renovation cycles, this is the first time in its 25-year history that it has been completely redesigned to include a new architecture, interior aesthetic and visual identity, including logo. The new Country Inns & Suites logo, which has been reinterpreted to evoke a more modern and sophisticated image, will be seen immediately, with a controlled roll out across the entire portfolio.

The updated hotel architecture and interiors will make their debut in the 4th quarter of 2013. They will feature a clean, contemporary look and feel that complements the new visual identity that combines warmth and comfort with the iconic design elements Country Inns & Suites are known for, including lobby fireplaces. The architectural design is a departure from previous generations of Country Inns & Suites and will allow the brand to expand in a greater variety of areas and locations, including more urban markets. The design will resonate with loyal guests, as well as today’s younger, technology-focused business travelers.

“We are looking to the future and are making thoughtful changes that will allow us to grow our brand,” said Gordon McKinnon, executive vice president and chief branding officer for Carlson. “It’s a natural next step to evolve into a product that appeals to a younger generation. But we will be fiercely maintaining our service culture and amenities that have built our strong, loyal customer base.”

Country Inns & Suites has partnered with celebrity interior designer, Genevieve Gorder to leverage her expert insights on the design needs of today’s consumers and reinforce the direction of the brand.

“Genevieve’s unique ability to add both style and comfort to living spaces translates perfectly to the guest experience Country Inns & Suites are known for — caring, consistent and comfortable hospitality delivered with a touch of home,” said Scott Meyer, senior vice president, Midscale Brands, Americas, Carlson Rezidor Hotel Group.

With shows like HGTV’s “Dear Genevieve”, "Design Star" and her upcoming show "Genevieve’s Renovation," Gorder has become a beloved household name and a force within the design world.

“I am so excited for Country Inns & Suites. The design decisions that were made are strong, smart and progressive,” Gorder said. “You do not see attention to detail like this in upper-midscale hotels; it is truly special.”

About Country Inns & Suites By Carlson

Country Inns & Suites By Carlson is a leading upper-midscale brand with 480 hotels operating throughout North America and India. The brand is focused on growth primarily in the U.S., Canada, India and Mexico. Country Inns & Suites was founded by the Carlson family in 1987, inspired by the traditional European bed and breakfast and the founding principal that great hospitality means treating guests like family. To this day, guests are welcomed with a batch of warm chocolate chip cookies, a trademark of family-style hospitality. Today, the brand has evolved to a more contemporary vision, yet still embodies the best parts of that founding philosophy, including the cookies.

“With this brand evolution, we’re staying one step ahead of our guests’ already high expectations,” Meyer said, “but our core values remain the same.”

For reservations and more information, visit www.countryinns.com.

About Carlson Rezidor Hotel Group

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels in operation and under development, a global footprint spanning 100 countries and territories and a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.

Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.
http://www.carlsonrezidor.com

SOURCE Carlson Rezidor Hotel Group

Contacts:

Staci Graber
Carlson Rezidor Hotel Group
+1 (763) 212-4252
sgraber@carlsonrezidor.com

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Pearle Vision
Pearle Vision is one of the most recognizable, premium optical franchises, offering a proven business model in an industry with sustainable demand.
Old Chicago Pizza & Taproom
Do you love Old Chicago? Are you an experienced entrepreneur trying to find your next success story? Then you’re in the right place.
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
Hungry Howie's Pizza
Hungry Howie's is currently EXPANDING! Top Markets are available for single or multiple unit development. Get the EDGE over the competition with...
Fantastic Sams
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.