March 21, 2013 // Franchising.com // Rockaway, NJ – CUPS Frozen Yogurt – That’s Hot™, the beach-themed self-serve fro-yo concept, will open its first franchise location at 7 pm on Thursday, March 28 at Rockaway Townsquare, 301 Mount Hope Avenue in Rockaway, New Jersey.
From March 28 to March 31, the Rockaway CUPS will donate 15 percent of sales to the Sandy New Jersey Relief Fund. Also, during the grand opening week, each Rockaway customer will be given a “scratch off” card, which contains prizes such as wristbands, beach balls, water bottles, beach towels and CUPS coupons. One lucky winner will receive free fro-yo for a year.
Susan Witham, the Rockaway CUPS franchisee, is a successful businesswoman and long-time supporter of the Rockaway community.
Up to 2012, Witham and her family lived in Rockaway Township for 20 years. Her two children (19 and 21 years old) went to Dennis B O'Brien Elementary and Copeland Middle School and both have graduated from Morris Knolls High School.
Witham has 30 years of experience in the pharmaceutical industry with 12 years managing and leading regulatory and quality teams. She most recently owned and managed a tanning salon.
Since opening the first CUPS in Clifton, New Jersey in 2010, CUPS has taken the Tri-State area by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.
According to CUPS co-founder Rick Barbrick, CUPS is much more than great frozen yogurt; CUPS was designed around the experience.
“It’s more of a club like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans and eclectic murals; and Cast Members with infectiously fun personalities. It’s the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience,” said Barbrick.
CUPS opened its tenth company location two months ago in Carle Place, NY. Since the beginning of 2012, CUPS has signed more than 10 new area development agreements representing 25 franchise units in New Jersey, New York and Florida.
The Rockaway CUPS will be open from 11:00 am to 10:00 pm Monday through Thursday, 11:00 am – 11:00 pm Friday and Saturday and from 11:30 am to 10:00 pm on Sunday. For more information, call 973-328-1730 or visit www.cupsfrozenyogurt.com.
SOURCE CUPS Frozen Yogurt