Century 21 Real Estate Builds Momentum in Hispanic Market, Welcomes National Real Estate Leader and His Firm
President of National Association of Hispanic Real Estate Professionals and His Company Join the Most Recognized Brand in Real Estate
PARSIPPANY, NJ -(Marketwire - Mar 27, 2013) - Century 21 Real Estate LLC, franchisor of the world's largest real estate sales organization, is pleased to welcome Juan Martinez and his firm, CENTURY 21 Martinez & Associates, to the CENTURY 21® System. Martinez, who was ranked the No. 1 Latino agent* in the nation in 2012, was installed yesterday as the 2013-2014 president of the National Association of Hispanic Real Estate Professionals (NAHREP) in a ceremony in Washington, D.C.
"If you ask nine out of 10 Hispanic families in the United States, 'Who is the best real estate company?' they will say, CENTURY 21," said Martinez. "The brand is well known in Latin America. My goal for CENTURY 21 Martinez & Associates is to earn 50 percent of the Hispanic market in Las Vegas. With the CENTURY 21 brand standing by my side, I know we can achieve our goal."
Martinez, who opened his own company in 2004, has been recognized as a top Hispanic agent in the Las Vegas market since the beginning of his real estate career over 12 years ago. CENTURY 21 Martinez & Associates will focus on recruiting and training real estate sales professionals to best serve the Hispanic and multicultural communities.
"Juan Martinez has been a driving force in the Las Vegas real estate community for more than a decade and his leadership within the Hispanic community is well known across the country," said Rick Davidson, president & CEO, Century 21 Real Estate LLC, who attended a White House briefing with Martinez and NAHREP's leadership boards yesterday on issues including housing, finance, diversity, foreclosures and immigration. "Having Juan as a part of the CENTURY 21 family is a testament to our franchise's commitment to serving a culturally diverse marketplace. We are proud of Juan's leadership and accomplishments in the Hispanic community and congratulate him on his well-deserved appointment as NAHREP President."
Like all firms in the CENTURY 21 System, CENTURY 21 Martinez & Associates will continue to be independently owned and operated, but will now share the market power and benefit of affiliation with the most respected brand in real estate. In a 2012 study**, CENTURY 21 maintained its lead in brand awareness and recognition among consumers presented with a list of real estate organizations, a position it has held since 1999.
* National Association of Hispanic Real Estate Professionals Top 250 Agents 2012 Ranking
**Millward Brown Study Methodology - Source: 2012 Ad Tracking Study. The survey results are based on 1,204 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1,204 respondents at a 90% confidence level with a margin of error is +/- 2.4%. Recognition and respected questions based on those who had awareness of the brand. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1 between 2/5 - 2/19/2012 and Wave 2 between 8/12 - 8/26/2012.
About Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 73 countries and territories worldwide with more than 100,000 sales professionals. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
©2013 Century 21 Real Estate LLC. CENTURY 21 and the CENTURY 21 Logo are Registered Trademarks Owned By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.
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