Orangetheory Fitness Celebrates 100th Franchise Milestone on Its Third Anniversary

Growth Escalates at Record Pace, With Latest 25 Franchises Awarded in Under Two Months

FT. LAUDERDALE, FL - (Marketwire - Mar 26, 2013) - Orangetheory® Fitness (, the energizing interval fitness franchise and first to use heart-rate-monitored training for scientifically proven results, has awarded its 100th franchise, a studio in Tustin, Calif. The company reaches the milestone in the same week it celebrates the three-year anniversary of opening studio number-one in Ft. Lauderdale, Fla. Orangetheory Fitness has awarded 25 franchises in less than two months, since announcing its 75th studio in late January.

"The incredible growth of Orangetheory Fitness validates the concept and outstanding results that our members experience with this one-of-a-kind workout," said David Long, CEO and Partner at Orangetheory Fitness. "There's tremendous buzz around our brand, and we're looking forward to the next 100 franchises."

By the end of 2013, Orangetheory Fitness will have a presence in Washington, D.C. and 13 states from coast-to-coast, along with a number of Canadian locations, beginning with Alberta. According to Ultimate Fitness Group, LLC, franchisors of Orangetheory Fitness, about one-third of the studio franchises awarded are currently open in eight states and Canada, with many more opening in the coming months.

Orangetheory Fitness has received international media attention for its unique approach, results and member testimonials. The fast-growing concept is the first heart-rate-monitored, high-intensity interval training based on science. Modern studios and experienced staff provide affordable personal training in a group setting, using the latest equipment including SBT suspension. Each unique 60-minute session is broken into intervals of cardiovascular and strength training, producing a tremendous metabolic increase and calorie burn for up to 38 hours after the workout.

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About Orangetheory® Fitness

Orangetheory® Fitness ( is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning up to an average of 900 calories per session. The result is the Orange Effect -- more energy, visible toning and extra calorie burn for up to 38 hours post-workout.

Media Contact:

Kristin Seigworth
888-513-6245 ext. 701



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