IHG® Announces New Holiday Inn Express® Hotel for Downtown Oklahoma City

Award-Winning owner NewcrestImage Group Expands Midscale Hotel Portfolio with IHG

March 29, 2013 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] one of the world’s largest hotel companies, announces its newest hotel development for Oklahoma City, in the vibrant Bricktown entertainment area. In partnership with NewcrestImage, the new-build Holiday Inn Express® will join the neighborhood at 101 E. Main St. Construction is expected to be completed by year end, with an anticipated opening of early 2014.

"NewcrestImage has been a long-time strategic partner for us in the Southwestern U.S. and is a proven leader in the hospitality industry,” said Joel Eisemann, Chief Development Officer, The Americas, IHG. “The Holiday Inn® brand family is the fastest growing chain globally in its segment; and we remain focused on strengthening that presence even further in the right markets through strong relationships with our owner community. We look forward to welcoming a new Holiday Inn Express hotel to the IHG family as Newcrest actively pursues strategic growth in the midscale hotel segment.”

The Holiday Inn Express Bricktown in Oklahoma City is NewcrestImage’s seventh property developed under the IHG family of hotel brands. The company has an existing portfolio of six Holiday Inn Express properties – representing more than 450 rooms – in Texas and Arkansas – and three hotels in the development pipeline. NewcrestImage has been recognized with an IHG “Mainstream Developer of the Year Award” and won the Holiday Inn brand’s coveted “Quality Excellence Award” in three consecutive years for its achievements in customer satisfaction and hospitality management.

“The Holiday Inn Express hotel in Bricktown is one of our most exciting projects, and we are thrilled about bringing the brand to downtown Oklahoma City,” says Daxesh Patel, managing partner, NewcrestImage. “This is a strong market and is well positioned for growth. We are looking forward to working with IHG on this new hotel.”

The 70,500-square-foot, 124-room hotel will be built by Brightman Construction – a wholly owned subsidiary of NewcrestImage – and will be located within minutes of the Bricktown Ballpark, Cox Convention Center and Chesapeake Energy Arena, home to the NBA’s Oklahoma Thunder. This new hotel will be in line with the $1 billion Holiday Inn® global brand relaunch, the largest project of its kind in the hospitality history. The relaunch continues to drive increased quality and consistency across the global portfolio, and features a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.

The Holiday Inn Express Oklahoma City Downtown is owned by NewcrestImage Group, and will be managed by Image Hospitality – also a NewcrestImage Group subsidiary. The hotel is franchised by an affiliate of IHG.

Holiday Inn Express hotels participate in IHG’s guest loyalty program Priority Club® Rewards, soon to be named IHG® Rewards Club this July. Membership is free and guests can enroll online, by calling 1-888-

About Holiday Inn Express Hotels

Holiday Inn Express hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start® Breakfast Bar, free high-speed Internet access and free local phone calls (US and Canada only). There are currently more than 2,100 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, call 1-800-HOLIDAY or visit IHG.com/HolidayInnExpress.

About NewcrestImage

NewcrestImage is the parent company of three wholly-owned companies, Newcrest Development, Brightman Construction and Image Hospitality. Founded in 1994, Newcrest Development is a full-service real estate development firm focused on investments and development of hotels and mixed-use properties. Newcrest has delivered more than 60 projects worth more than $250 million, and is known as an industry leader that provides the best product while evolving to adapt to changes in the economy and the industry. Established in 1993, Image Hospitality is a privately-owned, Texas-based hotel investment, development and management firm. With a combined experience of 100 years across the hospitality industry, the company designs, builds and operates state-of-the-art hotels for the most renowned brands.

About IHG (InterContinental Hotels Group)

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty program with over 71 million members worldwide.

IHG franchises, leases, manages or owns over 4,600 hotels and more than 675,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.

SOURCE IHG (InterContinental Hotels Group)

Media Contacts:

Manjusha Sharma
IHG
manjusha.sharma@ihg.com
+1(770) 604-8781

Sarah-Ann Soffer
Holiday Inn Express® Hotels
sarahann.soffer@ihg.com
+1(770) 604-2707

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