Fondue First-Timers Buy Cheese Fondue, Get Cheese Fondue Free at The Melting Pot Restaurants, Inc. in Celebration of National Cheese Fondue Day

Fondue Franchise Encourages New Guests to Experience the Cheese Fondue Effect April 8-11

TAMPA, Fla. - April 1, 2013 - (BUSINESS WIRE) - For the love of cheese, The Melting Pot Restaurants, Inc., the world’s premier fondue restaurant franchise, is offering a special Buy Cheese, Get Cheese offer to attract new guests April 8 – 11 in celebration of National Cheese Fondue Day (April 11).

“National Cheese Fondue Day is a real, nationally-recognized holiday, and The Melting Pot is known for its cheese fondues so it just makes sense for us to own this day,” said Cindy Haynes, senior vice president of marketing for Front Burner Brands, restaurant management company for The Melting Pot. “By providing a special Buy Cheese, Get Cheese offer, we hope to attract new guests and introduce our unique fondue dining experience to those who have yet to experience it.”

Guests who make reservations at The Melting Pot locations in the U.S. for April 8 – 11 and mention “National Cheese Fondue Day” or “BCGC” will have the opportunity to enjoy seconds on cheese fondue for free with the purchase of the first portion.

One Buy Cheese, Get Cheese offer is valid for every two guests as the communal fondue dining experience allows for up to four individual portions of cheese fondue to be shared in one fondue pot. When two guests redeem this offer, they will receive two individual portions of cheese fondue for the price of one, sharing both portions in one fondue pot.

Reservations are required to redeem the offer. For more information about National Cheese Fondue Day and The Melting Pot’s Buy Cheese, Get Cheese offer, please visit http://www.nationalcheesefondueday.com/.

For some cheesy fun, check out The Melting Pot’s National Cheese Fondue Day videos at http://bit.ly/X1AJFc.

About The Melting Pot Restaurants, Inc.

With more than 135 restaurants in North America, existing locations in 35 states, Canada and Mexico and more than 25 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise. Founded in 1975, The Melting Pot continues to be a memorable dining experience. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.

Contact:

The Melting Pot Restaurants, Inc.
Sandy D’Elosua
813-849-2117
National Director of Marketing and Communications
sdelosua@meltingpot.com

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