Pembroke Mall Max & Erma's Gets a Make-Over, Grand Re-Opening Scheduled

Tuesday, April 2nd, 2013

Who: Live music with Dixie 7; charity partner Sigma Sigma Sigma for Cystic Fibrosis; local dignitaries and business leaders, including Virginia Beach Council Member Jim Woods; Diane Raihle from the Hampton Roads Chamber of Commerce; and Max & Erma's associates and management, including President Steve Weis.

What: Rededication and reopening, following a major makeover

When: Thursday, April 4th, 6 p.m., VIP Reception Immediately Following

***Media Are Invited to Stay for the Reception***

Where: The Pembroke Mall, 4512 Virginia Beach Blvd., Virginia Beach, VA 23462 Phone 757.493.8088

Background: The Virginia Beach restaurant, located in the Pembroke Mall, was given a complete, inside-and-outside makeover that represents a significant investment in the local community. Area diners will enjoy Max & Erma's fun, all-new look. But don't worry—guests who love the admittedly kitschy décor that made Max & Erma's famous won't be disappointed. While the restaurant has been updated, there's still plenty of fun memorabilia adorning the place.

Also on April 4th, the Pembroke Mall Max & Erma's is holding a FUNdraiser for charity partner Sigma Sigma Sigma for the Cystic Fibrosis Foundation. Max & Erma's will donate 20 percent of that day's purchases to the Virginia Wesleyan sorority's efforts to help eradicate cystic fibrosis.

About Max & Erma's

Celebrating its 40-year heritage, Columbus, Ohio based Max & Erma's - home to America's Best Cheeseburger—has embarked on an extensive system-wide program to reignite growth. With innovative new gourmet burgers and other new food and drink items, an all-new look and the launch of Free Cookies Wednesday, Max & Erma's is an increasingly popular neighborhood gathering spot.

SOURCE Max & Erma's

Contact:

Sarah Irvin Clark
Irvin Public Relations
614.225.9100 ext. 3
614.296.4057
sarah@irvinpr.com

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