Yoolotto Application Launches First In Texas, Partnering Exclusively With 7-Eleven® Stores
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Yoolotto Application Launches First In Texas, Partnering Exclusively With 7-Eleven® Stores

The New Must-Have App for Lottery Players Tracks Tickets & Delivers Real-Time Drawing Results so Players Never Miss Out on a Winning Ticket

DALLAS - April 2, 2013 // PRNewswire // - YooLotto today announced that version one of its free lottery-management application is now available for download for both iOS and Android devices. YooLotto is the first and only application that stores and tracks individual lottery ticket information, notifying players of their personal lottery results within minutes of the drawings.

Created by co-founders Eric Yoo and Elmer Cha , YooLotto makes getting real-time drawing results simple. After downloading the free YooLotto application to their iOS or Android device, players purchase their lottery tickets and take a photograph of the tickets with their smart phones.

YooLotto's patent-pending technology takes care of the rest. Whether the player wins $10 or $10,000 –or didn't buy a winning ticket that day – YooLotto uses GPS technology to direct players to the closest participating retailer to collect their winnings or try their luck again. Through mobile coupons and promotions, every notification received creates awareness of deals offered in convenience stores.

Currently supporting Powerball and Megamillions games in Texas, YooLotto is planning a national roll-out for the multi-state games later this year. YooLotto has partnered exclusively with 7-Eleven, Inc., for its launch, offering coupons and other deals for lottery ticketholders who redeem their tickets in the convenience retailer's franchised and company-operated stores.

Lotteries are not only big business but also part of the cultural fabric of the United States. Some 57 percent of Americans play the lottery at least once a year, and of those, 70 million own smart phones. But sadly, hundreds of millions of dollars in lottery winnings – including a $4.1 millionTexas jackpot in 2011 – go unclaimed each year because players misplace or forget to check their tickets. Last year,nearly $53 million went unclaimed in the Lone Star State.

"We wanted to use technology to make the process of keeping track of lottery tickets easy and more convenient, while at the same time reducing the amount of players leaving money on the table," Yoo said. "We also felt it was important to reward people for frequent play – for believing in the possibility of that life-changing jackpot. That's why we're partnering with 7-Eleven and other brands sold inside 7-Eleven to give lottery players great deals on their favorite products so that every ticket is a winner."

Jesus Delgado-Jenkins , 7-Eleven's executive vice president for merchandising, marketing, logistics and innovation, believes working with YooLotto is an ideal way for the company to strengthen its relationship with lottery players and to help grow its share of the $4.1 billion lottery pie in Texas.

"This partnership not only allows us to reward lottery players for redeeming their Texas Powerball and Megamillions tickets at 7-Eleven stores with exclusive deals and coupons, but it also establishes 7-Eleven as the lottery destination in Texas," Delgado-Jenkins said.

YooLotto is the first application from Yoo and Cha's E Squared Technologies, Inc., and was among 10 products included in the 2012 class at Tech Wildcatters, a Dallas-based, business-to-business start-up accelerator.

"We have literally hundreds of applicants each year for our 12-week mentorship program," said Stewart Youngblood , program director at Tech Wildcatters. "And while a great idea and solid business plan are clearly prerequisites, ultimately people invest in people. That's what makes YooLotto so special. Eric and Elmer have the right dynamic internally, with investors, with our staff and with mentors. We chose them because we believe in their concept and in them. I'm confident YooLotto will be a huge success."

About YooLotto

YooLotto is the new, must-have app for lottery players, as well as the retailers and brands who want to connect with this profitable segment of the market. YooLotto's patent-pending technology helps lottery players manage their tickets simply by downloading the free app and taking a photo of the tickets with their smart phone. YooLotto stores individual ticket information and sends personalized, real-time drawing results directly to the user's smart phone. YooLotto then leverages location-awareness technology to guide these players to the closest YooLotto-sponsored retailer where they can collect their winnings and claim great offers from their favorite brands. In addition, YooLotto's intelligent coupon platform provides consumer brands with a new way to micro-target their customers through intuitive coupons, promotions and other special offers. For more information or to download the free app, visit www.yoolotto.com.

About 7-Eleven,Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,000 7-Eleven® stores in North America. Globally, 7-Eleven has some 50,000 stores in 16 countries. During 2011, 7-Eleven stores generated total worldwide sales close to $76.6 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven was named No. 3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail." Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.



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