Las Vegas, NV (PRWEB) April 03, 2013 - Juice It Up! the 82-store franchise concept offering a full range of juice and juice products to customers had a strong showing at the MUFC, capturing interest from potential owners and operators. Known originally for its smoothie and bowl creations, the company recently elevated their brand to include a wide range of healthy raw juice blends, which was also supported with a full retrofit to its network of stores. The recent evolution of the brand and product line has blended together the perfect mix of profitability and market distinction, both keys to attracting new operators.
“The evolution of our brand goes well beyond what we are delivering to just our Juice It Up! customers,” says Frank Easterbrook, President of LLJ Franchise, LLC, franchisor of the Juice It Up! brand. “More importantly it has positioned our concept as a premiere choice for operators looking to differentiate themselves in the market and bring an exciting product line to their area.”
Of particular interest to potential operators is the low investment cost and small space footprint required to open a Juice It Up! location, making the sales-to-investment ratio very attractive. With a Juice It Up! franchise location or multiple locations, operators can provide a full spectrum of quality juice products, from handcrafted real fruit smoothies and antioxidant-rich açaí bowls to deliciously healthy raw juice blends, while requiring what is considered a rather minimal amount of space to execute. Launched correctly, a Juice It Up! franchise, or multiple units, offer operators the ability to successfully and profitably launch an exciting concept, offer a wide spectrum of products to multiple customer tiers and differentiate themselves from the high-calorie competition in the market.
Carol Skinner, Senior Director of Business Development for Juice It Up!, says differentiation has been key to the recent growth and success of the company. “What we have accomplished through our brand and product evolution to date, have given birth to a franchise opportunity that separates itself from anything else out there. We are the ambassadors of juice and our stores provide an exciting, unique and engaging atmosphere for customers to experience our products. That unique positioning makes owning a Juice It Up! store more exciting than ever before.”
Skinner is quick to note however, that operators shouldn’t just take her word for it, as the numbers certainly speak for themselves. A recent analysis of Juice It Up! network sales showed comparable same store sales up 24.8%. A combination of growing brand loyalty by those looking for healthy lifestyle choices and the unique opportunity that the franchises offer business owners.
Since the first Juice It Up! opened in Brea, Calif., the franchise system has grown to nearly 85 locations across the West Coast, Arizona, Texas and New York. Founded in 1995 by Larry Sidoti and Dan York, and now headed by principal owner, President and CEO Frank Easterbrook, Juice It Up! is recently increased same store sales over 19 percent in 2012, despite the recent economic downturn, and has single and multi-unit franchise opportunities available. For more information, visit http://www.juiceitupfranchise.com; engage on Facebook http://www.facebook.com/juiceitup; follow us on Twitter at http://twitter.com/livelifejuiced.