Yogurtland Celebrates Grand Opening of New Chicago Location

Events Include Fundraiser 5k for Walter Peyton High School Girls Softball Team

IRVINE, Calif. - April 4, 2013 - (BUSINESS WIRE) - Yogurtland is celebrating the grand opening of its newest Chicago area location on Saturday, April 6 with free yogurt, family entertainment and prizes.

“Anyone interested in learning more about the business is invited to attend our grand opening and see firsthand why Yogurtland is the top choice in the category.”
At Yogurtland’s self-serve frozen yogurt shops, guests are welcomed by a bright, cheerful wall of sweet and tart yogurt flavors and a topping bar filled with healthful and indulgent options. Paying by the ounce, guests can choose among 16 yogurt flavors to create their own delicious frozen treat and top it off their way.

Located at 1 W. Division Street in Chicago’s Gold Coast District, the Yogurtland grand opening events include:

  • A ribbon cutting ceremony at 11 AM followed by free yogurt and toppings until 2 PM;
  • Magician and balloon artist performing from 2 PM – 5 PM;
  • A free 5k walk to benefit the Walter Peyton High School Girls Softball team beginning at 2:30 PM. Softball team players will be at Yogurtland during the day to accept donations and then will lead the walk.
  • Free prizes and giveaways from 5 – 8 PM;
  • And buy one get one free yogurt and toppings from 8 – 11 PM.

Yogurtland will also hold a franchise development open house from 11 AM – 3 PM where potential franchisees can meet with company executives about the business opportunity of owning a Yogurtland. The company is actively seeking qualified franchise partners throughout Chicago’s downtown area and the surrounding suburbs where it plans to open about 40 total locations. There are currently four Yogurtland shops in the area with two more slated to open before summer.

According to franchisee John Oh, who owns and operates three Yogurtland locations in the Chicago area, the Yogurtland business model provides a strong return and opportunity for growth.

“Yogurtland’s successful business model is providing franchisees with a strong opportunity and solid return on investment, and it’s a very enjoyable business,” said Larry Sidoti, vice president of development at Yogurtland. “Anyone interested in learning more about the business is invited to attend our grand opening and see firsthand why Yogurtland is the top choice in the category.”

Since the opening of the first location in 2006, Yogurtland has been known for its smooth and creamy yogurt that combines authentic flavors for a delicious taste that’s also good for you. Naturally occurring calcium and Vitamin D make Yogurtland yogurt a healthful, refreshing treat. Fruit flavors are also fortified with Vitamin C. All of Yogurtland’s flavors meet the National Yogurt Association Criteria for “live and active culture frozen yogurt” and are produced in a kosher-certified facility. Yogurtland features non- and low-fat yogurt flavors as well as non-dairy and no sugar added choices.

Yogurtland’s premium custom flavors come from real ingredients sourced from their original locations – Madagascar vanilla beans from Madagascar, Belgian chocolate from Belgium, Maqui Berry from Patagonia. No other yogurt chain offers such original flavors and exciting combinations such as Salted Caramel Pecan, Blackberry Passion Fruit Tart, Lychee Tart, Dragon Passion Fruit Tart, and Mango and Matcha Green Tea. Yogurtland locations serve 16 different flavors daily with an average of 25 calories per ounce.

About Yogurtland

Yogurtland offers more than 15 different kinds of seasonal real fruit and more than 45 choices of other premium toppings to customize your refreshing yogurt creation. Keeping it real also means keeping it fresh. Each day, Yogurtland hand cuts about 500 pineapples and more than 6,000 pounds of strawberries. Other seasonal fruit options include bananas, blackberries, honeydew melon, kiwi, lychee, peaches and watermelon. Other popular toppings include your favorite childhood breakfast cereals of Capt n Crunch and Fruity Pebbles to grown-up tastes such as granola, carob chips, yogurt chips, and coconut flakes and chocolaty favorites such as Hershey’s Heath Bar and more.

Presently there are more than 200 locations across the U.S., Australia, Guam, Mexico and Venezuela with more than 50 additional locations scheduled to open over the next six months. For franchising information, visit http://www.yogurt-land.com/franchise.

Contact:

For Yogurtland
Barbara Caruso
714/841-6777
carusocom@aol.com

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