elements fitness for women Launches Mobile Website and Expanded Member Tools
Company Added
Company Removed
Apply to Request List

elements fitness for women Launches Mobile Website and Expanded Member Tools

Popular Miami-based fitness franchise elements for women announces cutting-edge member technology platforms, including an array of mobile interfaces for club members and personal training clients to stay connected with their gym, invite friends, book and view classes, personal training sessions, and purchase products to ship to their home. (“elements on the go”)

Miami Beach, FL, April 08, 2013 - (PR.com) - Miami-based fitness franchise elements fitness for women announces expanded technology platforms, including mobile website and new “on the go” member and client tools. The new tools allow club members and prospects to find a club, book or change their personal training or diet coaching session, create or share free passes with friends or co-workers, and learn highlights and news about the brand and clubs.

Members can view class schedules, book classes, sessions, or generate free guest passes for friends. They can also call the club or their trainer directly with the touch of a button, reschedule a training or diet coaching session, or send a message to the club.

Expanded features will include online shopping for branded products and supplements, a complete phone-based store experience with next-day product deliver (scheduled to be released June 2013).

The platform was developed by IT partner Virtual Atlantic, Intrannuity, and powered by Club Ready software on the backend.

Brand Founder Christopher Palumbo commented, “Phones are the future of much of the buying, scheduling and decision making. They are quickly replacing computers in terms of usage when looking for basic information or local info online. The new mobile tools put elements members at the forefront of technology, allowing us to offer the easiest user experience for both prospects and members. We expect it to translate into higher revenues system-wide.”

Miami-based elements®fitness has recently focused on technology to enhance its relationships and experience with clients and prospects. The company is also developing a comprehensive online shopping experience for its BalanceDiet™ brand, and integrating the popular online wellness and weight loss tools, for a completely seamless mobile experience.

About elements™

elements®fitness is the only full-service national gym brand for women. The company offers membership-based fitness, diet and wellness services throughout a network of wholly owned, as well as franchised health clubs and online services. The brand features popular and highly-effective branded classes, amenities and product lines. elements® is part of a family of healthy lifestyle brands including BalanceDiet™, thinspa®, and slimberry® natural products.


Christopher Palumbo



comments powered by Disqus
Share This Page

Subscribe to our Newsletters