Lenny’s Sub Shop Announces ‘Under 500’ Menu Board Transitions - Helping Spearhead Calorie Awareness Across Sub Sandwich Industry

Memphis-Based Sub Shop Offers Voluntary Menu Transparency for Additional Guest Satisfaction.

Memphis (PRWEB) April 08, 2013 - Lunch competition has never been more competitive and to address the lunch crowd’s growing need to remain healthy during this important meal, Lenny’s Sub Shop, a 150-unit sub sandwich franchise, has rolled out voluntary calorie information for select sandwiches in all of its sub shops nationwide. Nutritional and allergen information for all menu items is also available at lennys.com.

Considering the sensitivities many consumers have to high calorie intake, with the move, the sub franchise will not only continue to offer high-quality sub offerings, but do so starting at a value price point of $3.95.

With the initiative, the sub franchise has positioned itself as a pioneer in the healthy, good value sub option for lunch-goers. They have also created a new category on the menu called “Under 500,” with specific menu items under 500 calories per regular order serving, which includes all toppings except olive oil and cheese. Featured are 12 every day sandwiches, such as Classic Kaiser, Italian Kaiser, Roast Beef Regular Sub, Roast Beef Kaiser, Mile High Turkey Regular Sub, Mile High Turkey Kaiser, Club Kaiser, Deluxe Club Kaiser, Chicken Salad Kaiser, Tuna Salad Kaiser, Veggie Regular Sub and Veggie Kaiser.

“We are extremely pleased to announce the rollout of this new menu objective,” said Brent Alvord, President of Lenny’s Sub Shop. “Though there are no mandatory federal rules necessitating the mandate of information at this time, we want to remain a consistent and transparent option for our guests, so those looking to monitor their food intake can now better manage their particular choices. The way we see it, at the end of the day, the quality of our subs speak for themselves – we have nothing to hide.”

The announcement will also be supported in-store with fresh and targeted visual displays featuring “12 Fresh Sandwiches Under 500 Calories Starting at only $3.95” content. Featured with a lime-green color display, the menu items introduce a new visual perspective to the Lenny’s Sub Shop board, while simultaneously providing an inviting, intriguing and cost effective lunch solution for guests.

“A lot of exciting things are happening at Lenny’s, in-store and in social media,” Alvord said. “While we have visually tweaked our menu and shop display, the cornerstone of Lenny’s remains intact. The quality and value of our products won’t change.”

For more information, please visit https://www.facebook.com/LennysSubs or https://twitter.com/lennyssubs.

About Lenny’s Sub Shop

Lenny’s Sub Shop features AWESOME half pound subs with premium meats sliced to order and Authentic Philly Cheesesteaks served hot off the grill. Lenny's commitment to quality and fast, friendly service has helped Lenny's to become one of the most admired sub sandwich chains. Lenny's Sub Shop continues expanding with great franchise opportunities still available. Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are reasons why our loyal guests say they prefer a Lenny’s sub hands down to our competition. Why? Lenny's puts back what has been missing in the sub sandwich business - More Food, More Taste, More Personality!® For more information, visit http://www.lennys.com.

Contact:

Greg Avdoian
No Limit Agency
www.nolimitagency.com
312.526.3996

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...
Freshii
Eat. Energize. That's the Freshii mantra. Since 2005, Freshii has been on a mission to help the citizens of the world live better by making healthy...
Caring Senior Service
Join a unique franchise with over 25 years of experience and the most comprehensive support and training system in our industry. There will never be...
Firehouse Subs
We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.
Twin Peaks
Twin Peaks is so much more than your typical sports bar. This lodge welcomes every guest with World Series walk offs and barrel-aged whiskey.
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.