Home Care Assistance of Wisconsin Hires Business Development Manager
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Home Care Assistance of Wisconsin Hires Business Development Manager

With a background in Marketing and Healthcare, Cynthia Deck will play an integral role in fostering the growth of Milwaukee senior care company.

(PRWEB) April 08, 2013 - Home Care Assistance of Wisconsin, a leading provider of in-home care for seniors, welcomes Cindy Deck as the new Business Development Manager. Cindy’s passion for helping seniors maintain their independence and commitment to promoting healthy longevity are the main reasons she decided to join Home Care Assistance of Wisconsin. Her previous work experience includes positions held at BBDO Advertising and NBC-TV bringing expertise in marketing, networking and healthcare. An active community member, Cindy volunteers her time organizing fundraising events that benefit both children’s and older adult charities, participates on the Women’s Division Board of the Milwaukee Jewish Federation, and serves as a mentor for a boy through the Big Brothers Big Sisters Organization in Ozaukee County.

“Having been a caregiver for a wonderful 90 year old woman and interacting with home care companies to find care for my aging parents, I have come to recognize differentiating factors between good and great agencies,” said Cindy. “From the moment I went on the Home Care Assistance website, I could see they were among the upper echelon of home care companies in the country. The education they provide for their caregivers and the special attention they give to their clients are not common in the unregulated home care industry. Their online university for caregivers features courses with extensive training in many areas including healthy cooking, memory loss training, and even geriatric exercises…all things vital to optimal senior care and healthy aging.”

Cindy, who is originally from Bethesda, MD, moved to Milwaukee with her husband and two sons five years ago. Her experience, passion for senior care and community involvement are significant assets as Cindy will play an integral role in marketing, communications, and referral networking for the Milwaukee Home Care Assistance located in Whitefish Bay.

Nationally recognized as the premier provider of live-in, around-the-clock, and hourly care for seniors, Home Care Assistance prides itself on taking a preventive approach to health and wellness. Its proprietary Balanced Care Method™, based on rigorously studied lifestyle factors that contribute to healthy longevity, is a core part of its caregiver training model and care program. Home Care Assistance caregivers are bonded, insured, covered by Worker’s Comp, and screened for criminal backgrounds and driving histories to ensure that clients receive the best care from the most qualified caregivers.

To learn more about Home Care Assistance of Wisconsin, please visit: http://www.MilwaukeeHomeCareAssistance.com or call 414-964-8000.

About Home Care Assistance

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit http://www.homecareassistance.com.


Kathryn Zakskorn
Home Care Assistance



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