April 10, 2013 // Franchising.com // HOUSTON – The Houston-based “Seriously Fresh-Mex” fast-casual franchise, Berryhill Baja Grill, will open its 15th location in Ameristar Casino Resort Spa Lake Charles, La., currently under construction. This is the first restaurant partnership to be announced for the casino resort, which is set to open in the third quarter of 2014.
Berryhill Baja Grill will offer its unique experience for customers with fresh, delicious food and a friendly environment in a fast-casual setting. Berryhill Hot Tamales Corp. CEO Jeff Anon and his team are overjoyed to take this restaurant to Ameristar Lake Charles and share the Baja-style cuisine with Louisiana. “Expansion has always been a priority and vision for Berryhill Baja Grill and Ameristar Lake Charles presented us a rare opportunity at the right time,” explains Anon. “The Ameristar concept allows us to venture into a new geographical and retail location and Ameristar’s expertise and tradition provides a strong foundation for success.”
Berryhill Hot Tamales, Corp. oversees operations of Berryhill Baja Grill in 11 locations in the Greater Houston area and three locations in Mexico. The Berryhill Baja Grill brand is renowned for its award-winning tamales, fish tacos and margaritas. With retail locations in malls, airports, shopping centers and stand-alone, the Lake Charles restaurant will be the first casino location for Berryhill Baja Grill.
Ameristar Lake Charles will be the company’s ninth casino property; the 30,000 square-foot state-of-the-art casino will feature 1,600 slot machines, 60 table games, 700 room luxury hotel with 70 suites an 18-hole golf course and tennis club. Other highlights include outdoor resort, luxurious spa, fitness center and retail amenities.
“The Ameristar culinary team is passionate about creating delectable dishes using the freshest ingredients,” said Gordon R. Kanofsky, Ameristar’s CEO. “The culinary teams at Berryhill shares the same passion and their signature fresh Mexican cuisine will be the perfect complement to Ameristar’s exciting range of dining options.”
The Ameristar Lake Charles location is just the beginning of a national growth plan for Anon and Berryhill Baja Grill. With tentative plans in four markets, Anon’s goal is to expand Berryhill Baja Grill across the east coast.
Berryhill Baja Grill is a highly acclaimed, Houston-based restaurant chain that features unique, baja-style cuisine that is made fresh daily. Voted the “Best Mexican Restaurant in Houston by AOL,” the fast-causal restaurant serves breakfast, lunch, dinner, dessert and signature cocktails seven days a week. The fast-casual restaurant provides fresh, quality food, a comfortable environment and reasonable prices for people on the go. Berryhill Baja Grill perfected the fish taco and was made famous from the same tamale recipe sold by Walter Berryhill's tamale cart in 1928. Berryhill Baja Grill is committed to their local community and loyal patrons, evident by their spirit fundraising nights for local schools, various in-store drives and a customer loyalty rewards program, The Cantina Club. Berryhill Baja Grill's full-service catering can accommodate events of any size and offers a wide range of menu options. The restaurant chain also has a food truck that delivers their south-of-the-border cuisine to fans around Houston and is available for private rental. With restaurants throughout Texas and Mexico, Berryhill Baja Grill is always looking to bring their seriously "Fresh Mex" restaurants to new parts of the world. Franchise opportunities, locations, parties and catering information can be found on their website, www.berryhillbajagrill.com.
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Ameristar Casinos is an innovative casino gaming company featuring the newest and most popular slot machines. Our 7,100 dedicated team members pride themselves on delivering consistently friendly and appreciative service to our guests. We continuously strive to increase the loyalty of our guests through the quality of our slot machines, table games, hotel, dining and other leisure offerings. Our eight casino hotel properties primarily serve guests from Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Missouri, Nebraska and Nevada. We began construction on our ninth property, a casino resort in Lake Charles, La., in July 2012, which we expect will open in the third quarter of 2014. We have been a public company since 1993, and our stock is traded on the NASDAQ Global Select Market. We generate more than $1 billion in net revenues annually.
Visit Ameristar Casinos’ website at www.ameristar.com (which shall not be
deemed to be incorporated in or a part of this news release).
SOURCE Berryhill Baja Grill
Berryhill Baja Grill
Ameristar Casinos, Inc.
Roxann M. Kinkade, APR
Corporate Director of Communications