Century 21 Real Estate Wins 2013 AVA Digital Award
Presented Platinum Award in Digital Marketing/Social Campaign Category
PARSIPPANY, N.J. - Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, today announced it has received global recognition for its SimCity Social Facebook campaign with a Platinum Award from the 2013 AVA Digital Awards competition.
An international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication, the AVA Digital Awards honored CENTURY 21® Real Estate as a Platinum Winner in the Digital Marketing/Social Campaign category for its SimCity Social Facebook activation. The campaign provided unique, in-game value to players by offering them the opportunity to build a CENTURY 21 Office building and earn virtual currency, helping them grow their cities by buying new homes, businesses and land.
“The decision to place virtual offices in one of the most popular Facebook games enabled our brand to reach an increasingly influential and relevant audience – gamers,” said Bev Thorne, chief marketing officer of Century 21 Real Estate LLC. “To be recognized with this prestigious award acknowledges our ongoing commitment to providing our SMARTER. BOLDER. FASTER.® real estate professionals with opportunities to connect with today’s home buyers and sellers.”
With approximately 2,000 entries in this year’s competition, the AVA Platinum Award is the top honor awarded to companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness. Only 14 percent of entries are so honored.
To learn more about other premier organizations sharing the AVA Awards, visit www.avaawards.com.
About Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 73 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services.
©2013 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® Is A Registered Trademark Owned By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.
SOURCE Century 21
Century 21 Real Estate LLC