Home Instead Senior Care Wins Grand Prize in 2013 Canadian Franchise Association Awards of Excellence in Franchising
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Home Instead Senior Care Wins Grand Prize in 2013 Canadian Franchise Association Awards of Excellence in Franchising

TORONTO, ONTARIO - (Marketwired - April 16, 2013) - The Canadian Franchise Association (CFA) (www.cfa.ca) is pleased to announce that Home Instead Senior Care is the Grand Prize winner of the 2013 CFA Awards of Excellence in Franchising and Gold Winner in the Category of Non-Traditional Franchise Systems - Mature/Established.

Open exclusively to CFA Franchise System members who have been franchising for three years or more, the CFA Awards of Excellence in Franchising recognize excellence in franchise operations. Winning systems must demonstrate a dedication to superior franchisee relations, leadership, business planning, marketing, training and support, ongoing operations and communications. The Award was presented to the senior care franchise on April 8, 2013 during a gala awards presentation dinner at the 22nd annual CFA National Convention in Montréal, Quebec.

"We are very honoured that as an organization we have been recognized with this outstanding award," says Jeff Huber, President of Home Instead, Inc., the franchisor of the Home Instead Senior Care network. "Our franchisees and their CAREGivers(SM) provide an extraordinary level of care to Canadian seniors and they bring passion and commitment to changing the face of ageing across Canada. Some see challenges serving Canada's ageing population, but Home Instead Senior Care is an organization that truly sees great promise."

This year, over 50 CFA member franchise systems participated in the CFA Awards of Excellence in Franchising competition. The winning franchise systems are decided based on the results of a survey completed by CFA member franchisors and franchisees about their experiences with their franchise system. The CFA Awards of Excellence in Franchising is sponsored by CFA and administered by InfoFeedback, a third-party research firm. Considered the ultimate prize in Canadian franchising, the CFA Awards of Excellence in Franchising are given annually to franchise systems that have demonstrated the strongest, most mutually rewarding relationships with its franchisees.

"The CFA Awards of Excellence in Franchising truly set a benchmark for franchises throughout Canada and we are honoured to present the awards to this year's winners," says Lorraine McLachlan, CFA President and Chief Executive Officer. "A solid relationship between franchisor and franchisee is vital to the system's success and Home Instead Senior Care results demonstrate they offer outstanding support to their franchisees."

The CFA Awards of Excellence in Franchising competition includes four categories to enable franchise systems to be rated against their peers. Entries are separated into Traditional Franchises (i.e. those with bricks and mortar locations) and Non-Traditional Franchises (i.e. mobile, home-based, etc.). Within these groups, entrants were grouped based on the length of time the franchise system has been operating (3 to 10 years and 11+ years). These categories reflect the wide range of franchise opportunities in today's marketplace and create a more even playing field for the ranking of each entry. The CFA Awards of Excellence in Franchising Grand Prize winner is awarded to one of the category Gold winners.
The 2013 CFA Awards of Excellence in Franchising winners are:

2013 CFA Awards of Excellence in Franchising Grand Prize
Home Instead Senior Care
Traditional Franchises (i.e. bricks and mortar locations)
New / Emerging (franchising 3 - 10 years)
  Gold: The Symposium Café Restaurants
  Silver: Smoke's Poutinerie
  Bronze: Budget Blinds®
Mature / Established (franchising 11+ years)
  Gold: FASTSIGNS International Inc.
  Silver: Pizza Nova
  Bronze: Maaco Systems Canada
Non-Traditional (i.e. mobile, home-based, etc.)
New / Emerging (franchising 3 - 10 years)
  Silver: The Grounds Guys(TM)
  Bronze: JUSTJUNK.com
Mature / Established (franchising 11+ years)
  Gold: Home Instead Senior Care
  Silver: CertaPro Painters Ltd.
  Bronze: Computer Troubleshooters Canada


"The CFA Awards of Excellence in Franchising program celebrates the relationship between franchisees and franchisors," McLachlan continues. "These awards are about education, CFA's members' commitment to excellence, and highlighting the fact that, when the franchisor and the franchisees work together, there is no better way to do business. This is what CFA is all about. It reflects our core values: how to do franchising right."

For more information about the CFA Awards of Excellence in Franchising and a list of past winners, visit www.awardsprogram.ca

About the Canadian Franchise Association (CFA)

With almost 550 corporate members nation-wide, representing many of Canada's best-known brands, the Canadian Franchise Association is the national voice for franchising in Canada and works with all levels of government to ensure the development of industry-made solutions. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs and publications. For more information, visit www.cfa.ca.

About Home Instead Senior Care

Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network is the world's leading provider of non-medical in-home care services for seniors, with more than 950 independently owned and operated franchises providing in excess of 45 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy, Puerto Rico and the Netherlands. Local Home Instead Senior Care franchise offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services - assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping - which enable seniors to live safely and comfortably in their own homes for as long as possible. In addition, CAREGivers are trained in the network's groundbreaking Alzheimer's disease or Other Dementias CARE: Changing Aging Through Research and EducationSM Program to work with seniors who suffer from these conditions. This world class curriculum also is available free to family caregivers online or through local Home Instead Senior Care offices. At Home Instead Senior Care, it's relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.


Canadian Franchise Association
Kenny Chan
Director, Communications
800-665-4232 ext. 232

Home Instead, Inc.
Dan Wieberg



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