Blueberry Muffin Oatmeal Adds Flavorful Twist to Breakfast Menu at Jack in the Box®

SAN DIEGO - April 17, 2013 - (BUSINESS WIRE) - For generations, oatmeal has been about as interesting as watching grass grow and paint dry. Put simply, oatmeal was boring. Well, leave it to Jack in the Box® restaurants to change the hearty grain’s perception from dud to dynamite by topping it with a dried blueberry blend and adding the flavor of a breakfast pastry by mixing in a swirl of streusel. The new Blueberry Muffin Oatmeal is available beginning today at all Jack in the Box restaurants.

“With so many flavorful breakfast options available, oatmeal’s appeal has largely been its ability to keep a hearty appetite satiated,” said Iwona Alter, Division Vice President of Menu Strategy. “While that reputation still holds true, our new Blueberry Muffin Oatmeal is full of flavor, giving breakfast lovers a very compelling reason to choose it for their morning meal.”

Jack in the Box offers one of the most varied breakfast menus in the quick-serve industry, with products ranging from assorted breakfast sandwiches and a breakfast platter featuring eggs and mini pancakes to biscuits, croissants and breakfast burritos. Seemingly the only morning staple missing was a hearty bowl of grains. With its full menu, including breakfast, available all day every day, guests can enjoy the new Blueberry Muffin Oatmeal for breakfast, lunch or dinner or as a late-night snack.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 44 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com. Follow Jack in the Box on Facebook and Twitter.

Contact:

Jack in the Box Inc.
Brian Luscomb
(858) 571-2291
brian.luscomb@jackinthebox.com

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