April 17, 2013 // Franchising.com // The Beef Jerky Outlet Franchise, a unique national retail franchise specializing in all kinds of beef jerky, is preparing for an exciting exhibit at the International Franchise Expo in New York at the Javits Center June 20-22, 2013. The Beef Jerky Outlet offers more than 200 varieties of beef jerky, from original to blazing hot. Paul Lyons, vice president and founding partner, said the new exhibit will be larger and more interesting to visitors than past exhibits.
"We plan to make the exhibit more interesting for show attendees,” Lyons said. “Finding the right retail franchise opportunity is very difficult work. Our new exhibit will give prospects a chance to sit down with us and have a relaxed chat about their goals for a new start up business." Lyons adds that the fit between the franchise and a prospective franchisee has to be just right for both parties.
"The days of the hard sell are over. Running a Beef Jerky Outlet store is both a business and a social activity,” he said. “We want our franchisees to feel comfortable with us, just like retail customers should feel at ease when shopping a Beef Jerky Outlet store. Our most successful franchisees know how to create a comfortable social atmosphere in their stores. "
The Beef Jerky Outlet retail franchise stores are known for an inviting atmosphere that brings customers into the store and encourages them to stay longer, a known factor in increasing sales. The friendly retail environment is enhanced by free product sampling and the low key approach of sales associates.
Scott Parker, a founding partner of The Beef Jerky Outlet puts it best, “When folks see the store their eyes light up; they want to get in and see what it’s all about. They come inside and there are 200 or more different kinds of jerky, including exotics like alligator and kangaroo. We have some other items, too--sausages, popcorns, peanut butters--but make no doubt about it: beef jerky is the primary focus.”
Beef Jerky Outlet stores feature the world’s largest selection of beef, turkey and wild game jerky available under one roof. Customers encounter bulk jerky in old-fashioned covered barrels for sale by the pound and packs of jerky lining the shelves. The authentic atmosphere of the beef jerky stores is in line with the marketing philosophy of the franchise to keep it simple. This uncomplicated approach makes a Beef Jerky Outlet store easy to operate for the owner and a pleasure to shop for the customer.
Lyons said the Beef Jerky Outlet will emphasize the advantages of its marketing method for prospective franchisees at the International Franchise Expo in June.
"The Beef Jerky Outlet Franchise opportunity allows you to be in business for yourself, but not by yourself. With the help of our expertise there is always someone to turn to for answers,” he said. “We have created the brand, system and support to help you take control of your own future. The marketing of our products has always been to keep it simple.”
The Beef Jerky Outlet is a Tennessee-based company focusing on elevating jerky of all kinds to culinary status. It offers a large selection of jerky in various flavors made from beef, turkey and wild game. The Beef Jerky Outlet stores present excellent retail franchise opportunities for investors seeking a business with high margin returns on moderate start-up costs. To find out more, visit our website at http://www.thebeefjerkyoutlet.com
SOURCE The Beef Jerky Outlet
The Beef Jerky Outlet Franchise, Inc.
P.O. BOX 575, Seymour, TN 37865
Phone: (586) 246-5405
Fax: (866) 876-3626