Jack in the Box® Adds Piña Colada Smoothie

SAN DIEGO - April 19, 2013 - (BUSINESS WIRE) - With this week’s introduction of a Piña Colada Smoothie, Jack in the Box® restaurants is sending a deliciously tempting signal that summer is almost here. Even if Ma Nature tosses a few more snowballs or soaks a few May Day parades, Jack in the Box guests need only venture to or thru their nearest restaurant for a refreshing tropical break.

Available in 16- and 24-ounce sizes, the new Piña Colada Smoothie delivers the unbelievable flavor of tropical piña colada through a blend of Minute Maid® fruit juice and nonfat frozen yogurt. It joins the restaurant chain’s line of Real Fruit Smoothies that includes Mango, Strawberry and Strawberry Banana.

“Our new Piña Colada Smoothie is a great way to evoke all of the pleasures associated with this tropical drink, from relaxing in an exotic paradise to partying poolside with family and friends,” said Iwona Alter, Division Vice President of Menu Strategy at Jack in the Box. "Jack in the Box offers a lot of variety when it comes to beverages, and for guests looking for a refreshing drink that’s rich in flavor and lighter than one of our Real Ice Cream Shakes, Fruit Smoothies are a great choice.”

[Note to media: Visit the online press room at jackinthebox.com for a high-res image of the Piña Colada Smoothie.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 44 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com. Follow Jack in the Box on Facebook and Twitter.

Contact:

Jack in the Box Inc.
Brian Luscomb
(858) 571-2291
brian.luscomb@jackinthebox.com

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