Free Cone Day at Carvel Ice Cream Shoppes

Carvel Celebrates Free Cone Day With an Opportunity to Give Back to the American Red Cross

ATLANTA, GA - (Marketwired - Apr 22, 2013) - Carvel America's Freshest Ice Cream®, is marking April 25th as Free Cone Day. From 3 p.m. to 8 p.m., all participating Carvel® Ice Cream shoppes will be offering a free junior cone of their famous soft serve ice cream. In addition, Carvel is encouraging customers to make a $2 donation to support the American Red Cross® by rewarding those that donate with a coupon book worth up to $20 of savings. Carvel will make a minimum donation of $25,000 to support the American Red Cross.

"Free Cone Day at Carvel Ice Cream Shoppes means summer is near. This year it is both an opportunity to indulge with a cone of America's Freshest Ice Cream™ and to give back to the community by supporting American Red Cross Disaster Relief," said Lori Peterson, vice president of marketing at Carvel.

"The American Red Cross is proud to partner with Carvel Ice Cream on Free Cone Day for their support of our organization. This program will help the Red Cross to prepare for and provide shelter, food, emotional support and other assistance in response to disasters at home and around the world," said Josh Lockwood, chief executive officer of the Greater New York Region for the American Red Cross.

Carvel will be making a $25,000 charitable donation to American Red Cross Disaster Relief. "We are honored to give back to the community and treat our loyal fans to a free cone of America's Freshest Ice Cream," said Scott Colwell, president of Carvel Ice Cream.

Please visit www.carvel.com to find a Carvel Ice Cream shoppe participating in Free Cone Day.

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.

About Carvel Ice Cream

The United States' first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's® and Seattle's Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

Contact:

Jennifer Harrington
Havas PR
(610) 574-9196

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