ServiceMaster Clean Introduces a New Brand Name for Disaster Restoration Services
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ServiceMaster Clean Introduces a New Brand Name for Disaster Restoration Services

ServiceMaster Restore: a New Face with a 60-Year Heritage

Los Angeles, California (PRWEB) April 22, 2013 - Today ServiceMaster Clean®, a global leader of disaster restoration services, announced a restoration effort of its own during the Risk Management Society (RIMS) Annual Conference. ServiceMaster Restore® will become the new face of a 60-year heritage of providing comprehensive disaster restoration services to residences and commercial businesses nationwide.

“ServiceMaster Restore differentiates our business in the competitive marketplace and clearly communicates the disaster restoration work completed for residences and commercial businesses,” said Tom Coba, president of ServiceMaster’s franchise brands. “By clarifying our services, we are making it easier for customers to quickly identify and select ServiceMaster Restore as a premier restoration vendor.”

As ServiceMaster Restore rolls out to nearly 3,000 franchise locations nationwide, the quality services that customers have relied on for decades will remain the same. The ServiceMaster Restore team is equipped to restore a home or a business after any disaster, helping to quickly get life “back to normal” while instilling peace of mind for customers during a difficult time.

“As one of North America's leading restoration companies, we have tremendous equity in the ServiceMaster Clean brand,” said Eric Eurich, vice president of marketing for ServiceMaster Clean. “However, by renaming these core services, we best convey the skilled restoration services and peace of mind our experts bring when a disaster strikes.”

The new ServiceMaster Restore logo and graphics layout will begin to appear this month in various local, regional and national marketing and advertising efforts. With a fleet in the thousands across North America and tens of thousands of employees providing disaster restoration services, consumers will see a clearer segmentation of services provided by those across the ServiceMaster network. ServiceMaster Clean branding will continue to be used to identify our Janitorial and Floor Care services.

For more information about ServiceMaster Restore, visit Attendees to the RIMS conference in Los Angeles April 21-24 can visit the ServiceMaster Restore booth in the Exhibit Hall at booth #1801.

About ServiceMaster Clean and ServiceMaster Restore

With nearly 3,600 franchise locations around the world, ServiceMaster Clean serves customers through a global network of franchises that provide cleaning and restoration resulting from damage caused by water or fire, janitorial services, commercial carpet cleaning, hard surface floor care and residential carpet and upholstery cleaning. Visit our websites at or

About ServiceMaster

With a global network of more than 7,300 company-owned, franchise and licensed locations, Memphis-based ServiceMaster is one of the world’s largest residential and commercial service networks. The company’s high-profile brands are Terminix, TruGreen, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. Through approximately 20,000 corporate associates and a franchise network that independently employs an estimated 31,000 additional people, the ServiceMaster family of brands provided services and products to approximately eight million customers during the last 12 months. The company’s market-leading brands provide a range of residential and commercial services, including termite and pest control; lawn, tree and shrub care; home warranties and preventative maintenance contracts; furniture repair; home inspections; home cleaning; janitorial services; and disaster restoration. Go to for more information about ServiceMaster or follow the company at or


Gina Evans Kamler
ServiceMaster Clean and ServiceMaster Restore
(901) 597-1380



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