ATLANTA - April 25, 2013 // PRNewswire // - Atlanta's favorite "fast-fine" restaurant, Fresh To Order (f2o), will soon bring its fresh and flavorful menu to the mid-Atlantic. To kick-start this regional launch, Fresh To Order is exhibiting at the Capital Franchise Expo on April 27-28th at the Dulles Expo & Conference Center in Chantilly, Virginia (Booth 303). Presence at this high-trafficked regional expo is a part of the concept's growth strategy to target the D.C.-Maryland-Virginia region for franchise opportunities.
"Fresh To Order's continued success will be contingent on diligently working the fundamentals of our strategic growth plan. Finding the right franchisees and the right sites are essential to executing this strategy," said Fresh To Order founder and CEO, Pierre Panos . "Our aim at D.C.'s expo is to meet with qualified regional franchise prospects and the developer and leasing community to polish our real estate development plan for this market."
Recently named one of Nation's Restaurant News' Top 50 Breakout brands, Fresh To Order boasts a menu of freshly prepared entrees, Panini sandwiches, soups and salads in under 10 minutes for around $10. Technologically-advanced SmartMenus at each restaurant enable guests to specify nutritional and dietary preferences.
The 7-year old concept currently operates 8 franchised and company-owned units across Georgia and Tennessee – including its newest partnership and first non-traditional location in Concourse B of Hartsfield-Jackson Atlanta International Airport (ATL) with franchisee Concessions International. A company-owned and high-visibility unit is slated to open in late summer at downtown Atlanta's CNN Center. By 2015, Fresh To Order projects to have 50 locations nationwide, with another 50 locations in development.
For more information on Fresh To Order franchising, visit www.f2ofranchise.com.
Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operational platform and price points of fast casual. With its guiding vision of "Incredible Food, Service and Facilities," f2o serves a menu of freshly prepared entrees, Panini sandwiches, soups and salads in under 10 minutes for around $10.
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SOURCE Fresh To Order