Jamba Juice Makes St. Louis Debut at National Robotics Championship

Jamba® to Offer Samples of Great-Tasting Smoothies and a Taste of Healthy Living at 3-Day Event

EMERYVILLE, Calif. - (BUSINESS WIRE) - Apr. 24, 2013 - Jamba Juice Company, a leading healthy, active lifestyle brand announced today that it will provide consumers in St. Louis with their first taste of Jamba smoothies during this week’s National Robotics Championship. Attendees of the event will be among the first in the state to drink Jamba’s All Fruit™ smoothies, which the company will be bringing to the St. Louis market with the opening of several stores over the next year. Several hundred thousand students from across the nation will attend the Robotics Championship. Jamba smoothies and other products are highly popular in other markets across the U.S.

Jamba recently announced its intention to make Jamba products available in St. Louis through a franchise development agreement with ShowMe Smoothie, LLC, an investor group led by David A. Peacock, former President of Anheuser-Busch InBev subsidiary; Sportscaster Joe Buck and St. Louis University's Billiken Hall of Fame member Scott Highmark are also among the investors involved in the venture. The group plans to open 15 stores in Missouri and Kansas over the next nine years.

“We are excited to have the opportunity to sample some of Jamba’s great products in advance of our formal launch in the St. Louis market,” said Mr. Peacock. “For many consumers in the company’s existing markets, Jamba is part of their daily routine and I expect we will see similar results here. I am thrilled that we can give a sneak preview to the people in St. Louis at the Robotics Championship.”

Last week, Mr. Peacock and Jamba chairman, president and CEO, James D. White, a native of St. Louis, spent several days in the St. Louis market visiting local business and community leaders, community organizations and potential Jamba store site locations, in preparation for the company’s upcoming launch. Jamba has a strong history of working within the community to support healthy, active living through such activities as its school lunch programs, local fundraising, supporting local sports, awarding garden grants among other similar initiatives.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of January 1, 2013, there were 809 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Source: Jamba Juice Company

Contact:

For Jamba Juice Company
Mike Fuccillo
510-596-0100, EX-7
Dir. Corporate Communications
mfuccillo@jambajuice.com

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