EMERYVILLE, Calif. - (BUSINESS WIRE) - Apr. 29, 2013 - Jamba Juice Company, a leading healthy, active lifestyle brand announced today that TV sports commentator and former Olympic champion Summer Sanders will serve as a company spokesperson and member of the Jamba® Healthy Living Council™. The Healthy Living Council is comprised of nationally renowned nutrition and fitness experts who work with Jamba to develop education materials, online content and school nutrition outreach initiatives to support healthier lifestyles for all ages. The Council also advises on nutrition and fitness trends, and provides input on new menu concepts and healthier options as Jamba continues to evolve its product line.
Jamba created the Council in 2011 in partnership with three nationally known nutritionists to provide helpful health and wellness information to consumers through panel discussions, TV appearances, webinars and through social media. Ms. Sanders will be joining sports superstars Venus Williams and Vernon Davis, and fitness leader Jake “Body by Jake” Steinfeld in similar activities with a focus on fitness.
“We are thrilled to have the opportunity to work with Summer and benefit from her knowledge and passion for healthy living,” said Jamba SVP and Chief Brand Officer, Julie S. Washington. “Summer brings a wealth of ideas that will be extremely helpful to consumers who are seeking common sense advice for living healthier lives.”
“Jamba Juice® has always been a very special part of my life,” added Sanders, whose brother opened one of Jamba’s first stores. “Having been associated with the company from the beginning, I have appreciated Jamba’s better-for-you products and their focus on improving the lives of consumers. As a mother of two young children, I look forward to working with the company to make a difference in the lives of both adult and young consumers.” Ms. Sanders will also act as a spokesperson for Jamba’s Team Up For a Healthy America™ campaign focused on addressing the childhood obesity crisis.
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of January 1, 2013, there were 809 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).
Source: Jamba Juice Company
For Jamba Juice Company
Dir. Corporate Communications