Hickory River Smokehouse, Inc. Launches Comprehensive New Website
April 29, 2013 // Franchising.com // TIPP CITY, OHIO - Hickory River Smokehouse, a casual-style Texas Barbecue restaurant chain with locations in Illinois and Ohio, has launched a comprehensive new website as part of its new branding initiatives. In addition to providing information of interest to dining patrons, such as restaurant menus, catering menus, restaurant locations, and the restaurant’s history, the new website (www.hickoryriver.com) features franchise opportunity information, the option to sign-up for exclusive offers and coupons, and the ability to order such popular Hickory River Smokehouse items as the signature sauces, mugs, and clothing. The expanding regional franchise currently has six locations in Illinois (Decatur, Glendale Heights, Peoria, Urbana, and two in Springfield), and one location in Ohio (Tipp City), and looks to continue expanding, initially throughout the Midwest, over the next few years.
Brad Bowman, president of Hickory River Smokehouse, and the person primarily responsible for bringing authentic Texas Barbecue to the Midwest, said, “We are very pleased to launch this great new website, as it deeply reflects all that is good about Texas Barbecue and the Hickory River Smokehouse brand. It truly allows customers to understand who we are. Not only is the site easier to navigate, it also has many great features such as the ability to order our very popular sauces, to find the nearest location, and to sign up for our Email Club to receive exclusive coupons and special offers. Add to that the enhanced Social Media components of the site, and an overview of our appealing franchise opportunities, and we are eager for everyone to check out this great new website.”
About Savory Hickory River Smokehouse
Hickory Rivers’ unique barbecue concept, rooted in recipes you would expect to find in Central Texas, was launched by Bowman in 1995 with the opening of his first location in Urbana, Illinois. His goal was to provide authentic Texas-style barbecue to the rest of the country, focusing on flavor, quality and “down home” Texas hospitality. True to its name, each Hickory River Smokehouse features an on-site smokehouse located at the back of the kitchen. Unlike other styles of barbecue concepts around the country, Hickory River applies a special blend of seasonings (known as dry-rub) to their high-quality meats and then slowly smokes them for hours and hours using hickory wood, resulting in one of the most tender, flavored meats in the barbecue restaurant business.
Savory Hickory River Smokehouse menu items include Pulled Pork, Chopped or Sliced Beef Brisket, Pork Loin, Low-Fat Smoked Turkey, Smoked Country Ham, Baby Back Pork Ribs, Texas Hot Links, Smoked Chicken, and Polish Sausage. Side offerings range from Ranch Beans to Homemade Chili to Potato Salad to Sweet Potato Fries. Many signature sandwiches, including the popular Pulled Pork Sandwich (a multiple State Fair winner) and the Country Ham Sandwich, also are available. Unique items like the Pulled Pork Nachos and Smoked Texas Tater have become favorites as well. Delicious homemade desserts such as Cobbler and Brownies also are offered.
“We are blessed to have so many loyal Hickory River Smokehouse customers, who can be credited with the very nice growth that we’ve experienced with our franchise. This new website is yet another component, along with our new branding initiatives, that will help to continue this growth regionally, and nationally.”
For more information on Hickory River Smokehouse, or to find the nearest restaurant location, visit www.HickoryRiver.com. For franchise opportunity information, visit www.HickoryRiver.com/franchise, or call 937-765-2404.
SOURCE Hickory River Smokehouse
(407) 788-7070, ext. 208