Wendy's Surprised American University Students With The Freshest Deals In Town At SELF Magazine's Workout in the Park Event

American University Students Discovered Wendy's Best-Kept Secrets in Salads

DUBLIN, Ohio - April 27, 2013 // PRNewswire // - Just in time for salads season, Wendy's is sponsoring SELF Magazine's Workout in the Park events to delight consumers with the freshest deals in town. Wendy's is the first national restaurant chain to sponsor the event, which is celebrating its 20th anniversary.

SELF Magazine's Workout in the Park made its first stop at American University (AU) in Washington, D.C. on Saturday, April 27, where Wendy's shared its best-kept secrets in salads with AU students, such as hand-leafing and chopping whole heads of fresh romaine every day rather than using bagged romaine lettuce, and serving warm chicken breast, grilled and hand-chopped right in Wendy's kitchens – unlike other cafe-like places that serve it cold and pre-bagged at a factory.

At the Washington, D.C. event, Wendy's provided AU students with:

  • On-Site Salad Preparation and Sampling:  Students' cravings for fresh ingredients were satisfied with FREE samples of half-sized portions of the popular Apple Pecan Chicken Salad, and FREE $5 gift cards to sample any of Wendy's Garden Sensations® Salads in restaurants.
  • Interactive Q&A with a Registered Dietitian: Tara Gidus , registered dietitian and nationally recognized expert and spokesperson on nutrition, fitness, and health, was available to educate students on Wendy's and provide her own secrets for creating and choosing the perfect summer salad.
  • Instaprint Snapshots:  Students who uploaded pictures on Instagram® using the hashtag #NowThatsFresh were able to instantly print and pick up their captured moment at the Wendy's tent, giving attendees a modern day photo booth!

Consumers can learn about Wendy's salad secrets at the next SELF Workout in the Park events in New York City on May 11 and Chicago on June 1. Visit wendys.com/secrets for more information on Wendy's best-kept secrets in salads for a chance to win a $25 gift card*.

Follow Wendy's on Facebook.com/Wendys and on Twitter @Wendys #NowThatsFresh for the latest updates from the events.

About Wendy's Apple Pecan Chicken Salad

Wendy's Garden Sensations® salads are freshly prepared every day and topped with a variety of premium ingredients not usually experienced at fast food restaurants. The Apple Pecan Chicken Salad includes a blend of 11 salad greens, including Iceberg Lettuce, Romaine Lettuce and a Spring Mix , topped with real blue cheese crumbles, U.S. grown, hand-picked Granny Smith and sweet red apple pieces, seasoned roasted pecans, sweet dried cranberries and warm grilled chicken. This salad comes with preservative-free Pomegranate Vinaigrette dressing.

About The Wendy's Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
*NO PURCHASE NECESSARY. For details, visit wendys.com/secrets.

The Wendy's name, Cameo design and "Garden Sensations" are trademarks of Oldemark LLC and are licensed to Wendy's International, Inc.

Media Contact:

Christyne Muller
Ketchum On Behalf of Wendy's
404.879.9031
Christyne.Muller@ketchum.com

SOURCE Wendy’s Company

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