Jamba and USA Water Polo Announce Partnership to Promote Healthy Living
USA Water Polo Athletes to Dive In as Spokespersons for Jamba Energy Drink
EMERYVILLE, Calif. - (BUSINESS WIRE) - Apr. 29, 2013 - Jamba Juice Company, a leading healthy, active lifestyle brand announced today that it has entered into a sponsorship agreement with USA Water Polo. Through the partnership, USA Water Polo and its 2012 Olympic Medalists will join Jamba® in supporting a variety of activities aimed at inspiring and simplifying healthy, active lifestyles, and will serve as spokespersons for Jamba’s naturally caffeinated energy drink made with 70% juice.
In recent years, USA Water Polo has been a strong supporter of Jamba’s Team Up For a Healthy America™, the company’s national awareness campaign aimed at addressing the childhood obesity crisis. The new sponsorship agreement reinforces both organizations’ commitment to encourage better nutrition and increased physical activity in both young and adult consumers.
“Our organization and our athletes are great fans of Jamba products and their efforts to promote healthy living,” said Jennifer Rottenberg, Chief Marketing Officer, USA Water Polo. “The Jamba brand and what it stands for makes their products a natural fit for athletes and sports organizations like ours.” In 2012, USA Water Polo and Jamba collaborated on a fitness clinic at which aspiring young athletes from various Los Angeles schools learned about the need for proper nutrition while getting personal water polo instruction from USA Water Polo Olympic Medalists.
Julie S. Washington, Jamba SVP and Chief Brand Officer added, “At Jamba, we focus on encouraging good nutritional habits and promoting physical fitness, so USA Water Polo’s commitment to excellence and maintaining fitness perfectly complements our brand message.” USA Water Polo and Jamba will collaborate in a variety of activities including promotions at USA Water Polo events, athlete appearances at Jamba stores, fitness clinics and social media activities. USA Water Polo athletes will continue to join other global and national athletes in Jamba’s campaign to prevent childhood obesity.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of January 1, 2013, there were 809 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).
About USA Water Polo
USA Water Polo, Inc. is the national governing body for water polo in America, overseeing our United States Olympic program as well as 20 different championship events annually, such as Junior Olympics and Masters National Championships. With more than 40,000 members, USAWP is also the sanctioning authority for more than 500 Member Clubs and more than 400 tournaments nationwide. USAWP is committed to the development of the sport throughout the US. It fosters grass-roots expansion of the sport, providing a national system of affiliated clubs, certified coaches and officials.
Source: Jamba Juice Company
For Jamba Juice Company
Dir. Corporate Communications
For USA Water Polo
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