Menchie's Unveils New Featured Flavor

Self-Serve Frozen Yogurt Brand Adds a Pop to its Menu

ENCINO, Calif. - April 30, 2013 // PRNewswire // - Popcorn lovers, rejoice! Menchie's, North America's largest self-serve frozen yogurt franchise, has turned the beloved snack into a sweet frozen yogurt flavor. Menchie's newest flavor, Pop-arazzi Popcorn, is sure to turn heads.

The exclusive flavor is the latest addition into Menchie's proprietary line of classic flavors with a culinary twist. Pop-arazzi Popcorn is the perfect balance of sweet and salty, with a lightly buttery taste that would dazzle any red carpet. The new flavor can be swirled with Menchie's staples, Dulce de Leche or Rockin' Salted Caramel to deliver a kettle corn taste.

"We are thrilled to introduce guests to such a fun, unique and great-tasting flavor!" said Karla Bendel , Vice President of Marketing and R&D at Menchie's Group, Inc. "Our team wanted to create something new-to-world that would give flavor enthusiasts something to be excited about."

Guests can take home the Pop-arazzi Popcorn flavor in a pre-pack to enjoy a fun alternative to popcorn and a movie. The flavor is available at participating Menchie's stores nationwide from May 1st-May 31st.

The company is a world-leader in ensuring best-in-class products and considers itself the ambassador of frozen yogurt quality worldwide. Guests can choose from premium rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience, with a mission to make every guest smile. Placing a focus on people and community before commerce, Menchie's franchisees actively donate thousands of dollars to local school programs and charitable organizations. With its own proprietary portfolio of frozen yogurt, Menchie's guests create their own unique combinations. Menchie's has been recognized as one of the fastest-growing franchises in the restaurant industry for the past three years. There are more than 275 locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam, and Jordan, and Menchie's expects to celebrate 400 open stores in 2013. For more information, including franchising opportunities, visit menchies.com.

SOURCE Menchie's

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