Starwood Hotels Invests More Than $400 Million in Refreshing Its New York City Portfolio
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Starwood Hotels Invests More Than $400 Million in Refreshing Its New York City Portfolio

Global Hospitality Giant Unveils Several Newly Renovated Properties including Sheraton New York Times Square Hotel, Westin New York at Times Square and W New York - Union Square

STAMFORD, Conn. - (BUSINESS WIRE) - May. 6, 2013 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that together with its owner and developer partners, it has invested more than $400 million to revitalize its New York City portfolio of hotels. Newly renovated properties include the Sheraton brand's flagship hotel - Sheraton New York Times Square Hotel, W New York - Times Square, W New York - Union Square, W New York, The Westin New York at Times Square and The Westin New York Grand Central. Starwood has also enhanced its New York City portfolio with the addition of several new properties in the past three years including The Chatwal, a Luxury Collection Hotel, Sheraton Tribeca New York Hotel, and W New York - Downtown. All nine of Starwood's distinctive global brands are represented in New York City, where the company boasts a total portfolio of 21 hotels.

"We are proud to offer travelers a truly outstanding selection of Starwood hotels in New York City, one of the world's most visited destinations, attracting more than 50 million tourists annually," said Mary Casey, Senior Vice President of Sales, North America, Starwood Hotels & Resorts. "We have not only made a significant investment in our New York City hotels, but have also added even more breadth to our portfolio through strategic conversions in many of the city's most dynamic neighborhoods. The result is that Starwood's New York City portfolio is fresher and stronger than ever before, making it an attractive choice for travel managers, meeting professionals and travelers seeking to book memorable stays in this iconic city."

Sheraton New York Times Square Hotel

The Sheraton brand's flagship hotel - Sheraton New York Times Square Hotel - completed its top-to-bottom renovation in March, representing one of the most significant recent hotel renovation projects in New York City. All 1,781 guestrooms and suites, public areas, fitness center and meeting facilities have been transformed, and each guest room and suite reflects a contemporary design and sophisticated look. Boasting a classic, metropolitan aesthetic, the hotel's 60,000 square feet of fully renovated meeting space is infused with light and features a fresh design scheme with warm tones and geometric patterns. Sheraton New York Times Square Hotel also offers a luxurious Club Lounge with breathtaking views of New York City, as well as a state-of-the-art fitness center. Located between Central Park and Times Square in the midtown business and entertainment district, the hotel offers signature Sheraton amenities and VIP services that cater to both business and leisure travelers.

The Westin New York at Times Square

The Westin New York at Times Square is located in the heart of Broadway. An acclaimed achievement of art and architecture, this AAA 4-Diamond luxury hotel soars above the city skyline. The Westin New York at Times Square is within walking distance to 40 theaters as well as world famous shopping, award winning restaurants, and New York City's most famous landmarks. With a total of 873 impressive and inviting hotel rooms and suites, the Westin recently renovated 330 deluxe rooms showcasing magnificent views of the Hudson River, the Empire State Building, 42nd Street and much more. The Westin Heavenly Bed and new Heavenly Shower anchor the guest rooms while upgrades include large flat screen televisions, an innovative floating desk which adds tremendous flexibility, new colors, and brightly enhanced bathrooms with added vanity and shelf space. The hotel also features a newly renovated and complimentary 24 hour Westin WORKOUT fitness studio. The hotel offers 34,000 square feet of state of the art meeting and banquet space featuring 3 ballrooms and 32 meeting and breakout rooms. Recently, over 24,000 square feet of meeting space was renovated with fresh color patterns and bright new lighting technology, complimenting natural light throughout the foyer spaces and atrium conference rooms. The hotel features a Shula's Steak House and is interconnected to a 200,000 square foot entertainment and retail complex featuring movie theatres, restaurants, and shops.

The Westin New York Grand Central

The Westin New York Grand Central debuted in October 2012 after completing extensive renovations to the historic, landmark property, formerly known as the New York Helmsley Hotel. The multi-million dollar renovation resulted in a complete redesign of the hotel's 774 spacious guest rooms and its more than 14,000 square feet of renovated meeting and event space. The hotel also unveiled its brand-new Madison Ballroom, a 2,800 square foot space with 18 foot ceilings, a perfect venue for weddings and receptions. Improvements to the hotel's meeting space include the addition of four new break-out rooms, teleconferencing capabilities, fiber optics, and some of the highest bandwidth in Manhattan. As part of the renovation, the lobby bar/restaurant was extended to 42nd street to include The LCL: Bar & Kitchen, NYC. Located in midtown Manhattan with stunning views of the Empire State Building, Chrysler Building, and East River, The Westin New York Grand Central is the brand's newest flagship hotel in New York City, joining The Westin Times Square.

W New York - Union Square

W New York - Union Square launched its newly redesigned Living Room last month, the final stage of the hotel's multi-layered renovation project. Inspired by the neighborhood's merging of traditional and contemporary styles, the new Living Room design by New York-based Krause + Sawyer, has an "Uptown Meets Downtown" narrative, yet also preserves many of the landmark 1911 Beaux Arts building's original design details, such as its turn-of-the century Great Room with 23-foot high gilded ceilings and grand windows. The hotel's renovation also included all 270 guest rooms, the Extreme WOW and WOW suites (the W brand's take on top suites), Todd English's renowned Olives restaurant, and the destination bar Lilium by Gerber Group. The complete transformation is part of W's ongoing, $100 million commitment to renovating 11 of its properties across North America, and combines form and function with cutting-edge design to offer a fashionable escape in the heart of downtown Manhattan.

W New York - Times Square

W New York - Times Square has just completed renovation of its Extreme WOW and WOW suites. Inspired by the energy of New York City nightlife, the design elements offer a playful sophistication and a voyeuristic view of the city that never sleeps. Designed to be a bedroom by morning but an event space by night, the Extreme WOW suite is perfect for intimate dinners, fashion presentations, film screenings, listening parties, and more. Highlights include a dining room table for eight that spins and rises hydraulically to become a bar, two plum-hued "hanging" chairs in the living room, a circular bed with unparalleled views of the New York skyline, a new sound system, kitchenette, and a built-in DJ Booth. The hotel's newly refurbished WOW suite offers the same impressive skyline views, as well as two bedrooms, and a combined living room / dining room with wet bar nook.

W New York

W New York, located at 541 Lexington Avenue, has completed renovations to its 9,020 square feet of meeting facilities. Designed in collaboration with New York-based interior firm d-ash design, each modern space combines form, function and cutting-edge design to offer a sophisticated urban escape. The hotel's newly refurbished meeting space includes eight break-out rooms and the 3,690 square feet signature Great Room, which has played host to hundreds of weddings, concerts and high-profile events. Assembly 3, looking over the hotel's spacious Living Room is the perfect location for a post meeting reception, where a number of seating areas allow for a private escape or a small group gathering. The re-imagined Assembly 2 and Assembly 1 fuse flexible layouts with energized breakout spaces and peaceful reflection areas.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

Source: Starwood Hotels & Resorts Worldwide, Inc.


Starwood Hotels & Resorts Worldwide, Inc.
Melissa Pogue




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