Blaze Fast-Fire'd Pizza Signs 20-Store Franchise Agreement for Los Angeles County

Build-Your-Own Pizza Chain Also Signs Three New Los Angeles Area Restaurant Leases

May 09, 2013 // // PASADENA, CA - Blaze Fast-Fire'd Pizza, the leader in the fast casual build-your-own pizza category, today announced that LA Metro Blaze Pizza Holding Co, LLC has signed an agreement to open 20 franchise stores in the greater Los Angeles area over the next five years. In addition, Blaze Pizza announced that three Los Angeles area restaurant leases have been signed in Torrance, La Canada and Culver City for new stores that will open this summer. Blaze Pizza now has seven franchise groups developing 56 stores in New York, Connecticut, New Jersey, Wisconsin and California, with plans to grow to all major metro markets by 2014.

Franchisee LA Metro is led by Peter Koral, founder of premium denim brand "Seven for All Mankind," and entrepreneur Daniel Driz, Koral's business partner for over 35 years. Experienced restaurateur Chris Heyman, founder of Table 8, is also involved in the franchise venture. Previously, Rolling Hills BP, LLC, a franchise group also controlled by Koral and Driz, executed a 5 store franchise agreement. Combined, the two franchise entities plan to develop 25 Blaze Pizzas in the area south of Sunset Boulevard and west of the Los Angeles county line.

"Things are moving along quickly with development of our first stores, and we are ready to do more," said franchisee Daniel Driz. "Clearly, Blaze Pizza is leading the development of this new fast casual category. We wanted to secure additional territory so that we could further participate in this fantastic growth opportunity."

Blaze Fast-Fire'd Pizza also announced that three new Los Angeles-area restaurant leases have been signed:

Torrance (Palos Verdes adjacent) - Scheduled to open in June, the new 65-seat restaurant will be located at 2625 Pacific Coast Highway in the Rolling Hills Plaza near Whole Foods, Veggie Grill and AMC Rolling Hills 20 theatre. The restaurant will be operated by Rolling Hills BP, LLC, a franchise group controlled by Peter Koral and Daniel Driz.

La Canada - Scheduled to open in July, the new 62-seat restaurant will be located at 990 Town Center Drive in the La Canada Flintridge Town Center near Sport Chalet, Chipotle, Panera Bread and The Habit Burger Grill. The restaurant will be operated by Sajha, LLC, a franchise group led by Sandeep Bhakta and Kamal Patel.

Culver City - Scheduled to open in July, the new 34-seat restaurant will be located at 4114 Sepulveda Boulevard at the intersection of Washington and Sepulveda Boulevards, and next to Chipotle, Pei Wei and Jersey Mike's. The restaurant will be operated by Rolling Hills BP, LLC, a franchise group controlled by Peter Koral and Daniel Driz.

About Blaze Pizza

A creation of Elise and Rick Wetzel (founder of Wetzel's Pretzels), the concept is backed by investors including Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner, and includes the talents of highly acclaimed Executive Chef Bradford Kent. Blaze Pizza's seasoned executive team brings quick-serve restaurant experience from numerous concepts including Buffalo Wild Wings, Chipotle Mexican Grill, Panda Express, McDonald's, and Carl's Jr. The company, which named a "Hot New Restaurant Chain from an Established Brand," is currently accepting applications to develop franchise stores across the country. For more information, please visit or

Blaze Pizza, LLC
530 S. Lake Ave, Suite 280
Pasadena, CA 91101

Media Contact:

Joshua Levitt
Morgan Marketing & Public Relations, LLC
(949) 261-2216


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