Choice Hotels International and Yelp To Create Custom-Branded 'Official Hotel of Summer Road Trip Guide'

ROCKVILLE, Md. - May 10, 2013 // PRNewswire //  - Choice Hotels International, Inc. (CHH) and Yelp announced an innovative relationship today to help leisure travelers plan fun and affordable summer road trips across America.

The lodging franchisor and local business directory and review mega-site have teamed up to create the "Official Hotel of Summer Road Trip Guide," launching May 8, 2013, and running through the end of the summer. Targeting people who travel by car versus by air, the program aims to boost consumer awareness of both companies by exposing Yelp's enormous user base to Choice's domestic portfolio.

The Choice Hotels Official Hotel of Summer Road Trip Guide integrates Yelp's trusted local reviews into a custom-content and sweepstakes platform. The handy guide is designed to help leisure travelers plan unique road trips this summer, highlighting nearby Choice Hotels brand properties along the way. Choice Hotels will have exclusive brand integration in the guide.

Choice Hotels has more than 5,000 hotels throughout the United States and boasts the Choice Privileges® guest loyalty program – with more than 17 million members worldwide. Yelp has 100 million unique users monthly and 38 million local reviews.

Visit yelp.com/summerroadtripguide for more information and to plan your own road trip. Information is also available via targeted banners across Yelp.com.

About Choice Hotels

Choice Hotels International, Inc. franchises over 6,200 hotels, representing more than 500,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2013, 395 hotels, representing more than 30,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 81 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.

Choice Hotels International offers the Choice Privileges® rewards program. With nearly 17 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.

Additional corporate information can be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel Collection and SkyTouch Technology are proprietary trademarks and service marks of Choice Hotels International.

© 2013 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

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