TruBlue Franchise Opens in Brooklyn, NY, to Ease Maintenance Tasks for Home and Property Owners

TruBlue Total House Care is bringing its one-call-does-it-all business model to New York City with the launch of Michelle Marechaeu's franchise in Brooklyn. 

Brooklyn, NY (PRWEB) May 14, 2013 - With just one phone call, TruBlue clients can get maid service, lawn care, repairs, maintenance, and whatever else their house needs.

Michelle Marecheau has spent much of her life working in jobs that provide services for New York City families. With the launch of her new TruBlue Total House Care franchise, she expects to continue providing such services to the residents of Brooklyn, N.Y., while building a more secure future for herself and her three children.

“I’ve been thinking about starting my own business for about three years, and when I found TruBlue, I liked the concept,” she said. “I know from first-hand experience how difficult it is to juggle all the needs of your family as well as take care of all the household tasks. When you’re super-busy, sometimes the house is the last thing on your list. You don’t even have time to clean it.”

With just one phone call, TruBlue clients can get year-round, total house care – including maid service, lawn care, routine and emergency repairs, holiday decorating, gutter cleaning, and whatever else they need.

“As a homeowner, I know that when I've needed work done, I wanted quality work at a decent price,” Marecheau said. “It seems pretty simple, but I know I’ve been disappointed. And I know lots of women – and it is usually women who coordinate home projects – who spend a lot of time looking for good people. It’s just hard to find trustworthy workers.”

Larsen Sharp, vice president of operations for TruBlue, said Marecheau ‘s experience mirrors that of many TruBlue clients and franchise owners.

“Michelle, like most of our owners, chose to buy a franchise because they see the need in their communities,” Sharp said. “With an aging population, many homeowners feel they must give up the home they love and move to a smaller space just because they can no longer maintain it. With TruBlue, they can remain in their home as long as they want knowing that their house is safe and secure.

“Many people of all ages benefit from our services. Often they’re too busy to keep up with everything or they don’t have the expertise to take on some projects. Again, they can call us and eliminate that stress. We’ve also found that small business owners, bank officials, real estate agents, and managers of other commercial enterprises welcome our one-call-does-it-all structure.”

Marecheau said the business model was one of TruBlue’s biggest selling points.

“When I was looking at franchises, I wanted one that shared my values,” she said, noting her work in family services. “We provided support to the adults and the children to ensure long-term success.

“The corporate office has helped me in much the same way by providing step-by-step guidance on what to do when. The more I have learned about TruBlue, the more I like it. I’ll be able to provide more for my kids and be my own boss, work on something I love, and feel good about it at the end of the day.”

Marecheau said she understood the concept of TruBlue right away and could see how whole-house services could benefit her entire community.

“In Brooklyn, we have a lot of private homes with lawns and back yards,” she said. “We’ve got seniors and working moms and working families. Busy people. I know a lot of them would treasure placing one phone call and getting quality results.”

In her work with families, she knows that different people need different types of assistance, and she likes that TruBlue allows for that customization.

“Clients decide which services suit their lifestyles,” Marecheau said. “They pay for what they want. And, because all our workers are experienced, bonded and insured, they can know they’re qualified and trustworthy.”

Sharp said TruBlue clients and owners appreciate the values and principles of the company.

“It’s about professionalism,” he said. “Others may do lawns or maid services or handyman work, but TruBlue’s House Care Managers ensure that work both inside and outside the house is done correctly by the right people at the right time. That adds peace of mind not just for clients, but also their families and friends. On the commercial side, we know Realtors and bankers like being able to call one company to handle the yard work, house cleaning and basic repairs that are essential for home sales. Everyone needs to do maintenance on their home or their business, and TruBlue simplifies the process.”

To learn more about TruBlue of Brooklyn, N.Y., or to schedule a free consultation for residential or commercial services in Greenwood, Kensington & Parkville, Windsor Terrace, Prospect Park South, Prospect Park, Park Slope, Gowanus, Boerum Hill, Carroll Gardens, Red Hook or surrounding neighborhoods, call Marecheau at 347-695-1662 or visit

TruBlue House Care’s corporate franchise offices are based in Cincinnati, Ohio. To learn more about the franchise system, call 800-291-0771 or visit the corporate website at


Larsen Sharp
TruBlue House Care
800-291-0771 523



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