Wyndham Rewards Loyalty Program Offers Industry Leading Program Benefits
Guarantees Rewards After Only One Night Stay
Introduces Gold Status Tier With Tangible Benefits for Members Who Stay More Often
PARSIPPANY, NJ - (Marketwired - May 14, 2013) - Wyndham Rewards®, Wyndham Hotel Group's guest loyalty program, is doing its part to help make rewards more achievable for travelers regardless of how often they travel.
In response to customer insights and industry research1, Wyndham Rewards has introduced two innovative, industry leading program benefits: Guaranteed Rewards and a new Gold Status tier. Through Guaranteed Rewards members can earn enough points on even a one-night stay to redeem for a wide variety of rewards including magazine subscriptions, travel accessories, music downloads and children's books. Rewards begin with as few as 50 Wyndham Rewards points. Nearly 30 reward options are available for fewer than 1,000 points and nearly 80 rewards are available for fewer than 2,000 points.
In addition to providing casual travelers with easy-to-earn rewards, the loyalty program also introduced a new Gold Status tier to reward travelers who stay more frequently. Members will earn a free night after every 20 qualified nights at a Wyndham Hotel Group participating property in a calendar year. Members who earn these free nights as a result of their Gold Status will continue to earn points that can be used to redeem for rewards such as merchandise, gift cards and event tickets. The Gold Status benefit is provided to members residing in the more than 50 countries offering the Wyndham Rewards program.
"Wyndham Rewards experienced tremendous growth in 2012, expanding our portfolio of participating hotels by launching in more than 20 new countries and unveiling our global rewards catalog of gift cards and merchandise," said Flo Lugli, executive vice president of Marketing for Wyndham Hotel Group. "As an extension of that growth, the program is evolving to incorporate features that speak to the needs of our members who want a transparent program with tangible and achievable rewards. By rewarding every stay and creating a Gold Status tier, we have kept the program relevant for both the frequent and less frequent traveler. There truly is something for everyone with Wyndham Rewards."
Wyndham Rewards also modified its reward tier levels to make free nights more achievable. Now, members need only 5,500 points rather than 6,000 points to earn a free night at select Wyndham Hotel Group properties.
Wyndham Rewards membership is free. To enroll, visit www.WyndhamRewards.com.
1 COLLOQUY, The Billion Member March: The 2011 COLLOQUY Loyalty Census
About Wyndham Rewards
Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group, is the world's largest lodging loyalty program as measured by number of participating hotels. All members can earn and redeem points for stays at more than 6,500 hotels throughout more than 50 countries worldwide.
In addition to free stays, members may redeem their points for hundreds of reward options, including airline travel, resort vacations, event tickets, gift certificates for leading retailers and restaurants and more. Free stays start as low as 5,500 points, while other reward options start as low as 50 points. Members may also choose to earn airline or rail miles with over 20 leading carriers. For more information, visit www.wyndhamrewards.com.
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE: WYN) family of companies, is the world's largest hotel company with over 7,380 hotels and approximately 631,800 rooms in 66 countries under the hotel brands: Wyndham® Hotels and Resorts, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has license agreements to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
Editors: Photos and logos can be downloaded from the Wyndham Worldwide Media Center, available here. For more information about Wyndham Worldwide Corporation and its businesses, go to www.wyndhamworldwide.com
Public Relations Manager
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054