RadioShack Products To Hit College Store Shelves
Retailer Will Team With NACSCORP to Stock and Sell Assortment of Merchandise
FORT WORTH, Texas and OBERLIN, Ohio - May 15, 2013 // PRNewswire // - RadioShack today announced it has entered into a five-year agreement with NACSCORP, a subsidiary of the National Association of College Stores, to offer an assortment of popular consumer electronics and accessories to the nearly 4,000 college store customers NACSCORP currently serves.
This expanded retail concept will offer the specific products college students need and want to keep their technology – and their lives – powered up, protected and connected. Students will be able to shop a tailored mix of brand name electronics, such as headphones and accessories from Beats by Dr. Dre, Skullcandy and SOL Republic, as well as a selection of exclusive private brand products, including Enercell portable power and AUVIO headphones and Bluetooth speakers.
RadioShack-branded sections will begin appearing in college stores just in time for the back-to-campus rush in the fall of 2013. The University Co-op at the University of Texas at Austin, which is one of the nation's largest college stores and has a history of innovating within the category, will be among the first locations to feature the new RadioShack product areas.
"This agreement with NACSCORP lets our brand fill a specific need for college stores and for college students," said Joe Magnacca , RadioShack's chief executive officer. "This represents a unique opportunity for RadioShack to enter a non-traditional marketplace, and agreements like this are key to introducing new consumers to the role that RadioShack can play in their lives."
By leveraging its highly recognized national brand and providing the functional and fashionable electronics that will appeal to connected college students, RadioShack hopes its presence on campus will help drive traffic into college stores.
"College students are such avid consumers of technology that putting some of RadioShack's best-selling consumer electronics on shelves in their college stores is a great way to get the collegiate crowd interested in our brand," said Marty Amschler , vice president of franchise for RadioShack. "Once they understand that RadioShack is just around the corner and carries the great brands they know and trust – as well as the cool products they didn't even know they needed – we will have tapped into a whole new fan base."
"Bringing RadioShack's brand, top consumer electronic brands and category management expertise into the college store market provides our customers with a great opportunity to meet the needs of the ever-evolving college student," said Kurt Schoen , president and chief operating officer for NACSCORP.
Added Sean O'Donnell, NACSCORP's vice president of sales and marketing: "We are always looking for that combination of the right products and the right brands to help college stores be a critical resource for students, and this agreement with RadioShack will provide an ideal mix to help meet the needs of the 'always-on' college student."
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs more than 34,000 knowledgeable and helpful sales experts globally. RadioShack's retail network includes more than 4,600 company-operated stores in the United States and Mexico, 1,500 wireless phone centers in the United States, and more than 1,000 dealer and other outlets worldwide. For more information on RadioShack Corporation, please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® is a registered trademark licensed by RadioShack Corporation.
Since 1963, Oberlin, Ohio-based NACSCORP LLC has been a leading national wholesale distributor and retail services provider for resellers in the collegiate marketplace, offering a wide breadth of books and comprehensive merchandising programs. It serves nearly 4,000 college stores and offers more than 6 million text and trade book titles from 15,000 publishers – including 15,000 bargain books and 5 million print-on-demand titles. NACSCORP is a wholly-owned, for-profit subsidiary of the National Association of College Stores (NACS), the professional trade association for the collegiate retailing industry.
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SOURCE RadioShack Corporation