May 8, 2013 - During the last weekend in April, the National Association of REALTORS (NAR) held its annual Nationwide Open House Weekend. The purpose of the event was to encourage Realtors throughout the country to host as many open houses as possible. The event was a success. In fact, Weichert, Realtors alone hosted more than 3,100 open houses that attracted more than 21,000 homebuyers in the areas where it operates company-owned offices.
“While a special weekend for open houses is great, I believe wholeheartedly that every weekend is a great weekend to hold an open house,” said Jim Weichert, president and founder of Weichert, Realtors. “That’s why open houses are an integral part of our marketing strategy at Weichert. For as long as I’ve been selling homes, I always tell people that if their home is on the market, they need to consider holding an open house as often as it is possible. That’s how they’ll get their house sold."
According to Weichert, Realtors’ internal statistics, nearly 1 million potential buyers attended Weichert open houses last year, and historically one out of every three Weichert open houses leads directly to a sale. An open house gives potential homebuyers an up-close and personal look at the property for sale, and allows them to make a connection with the home. Once they’re there and imagining themselves living in the home, buyers are immediately more emotionally invested.
“If you don’t have a home to sell, but are looking to purchase one, open houses are also a very effective search tool," continued Weichert. “Open houses offer the opportunity to see numerous homes on the market in a short period of time. Buyers who already know the neighborhood that interests them and their price range can hone in on the specific homes that meet their requirements. For those who are just starting their home search, open houses are an excellent way to explore a variety of neighborhoods, home styles and price points all in one afternoon."
According to Weichert, even if you are not currently in the market to purchase a home, open houses provide an opportunity to speak with a real estate sales professional to learn more about the local market, discover the benefits of homeownership and gain an understanding of the homebuying process.
To find open houses in your area, visit www.weichert.com/openhouse, where you can also create an open house tour, get turn-by-turn directions or a printable list of the homes and addresses.
Since 1969, Weichert, Realtors has grown from a single office into one of the nation's leading providers of homeownership services by putting its customers first. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. Weichert leverages its customer website, www.weichert.com, one of the most visited real estate websites in the nation, to help families and individuals realize the dream of homeownership through quick and easy access to listing information and the services of its real estate professionals nationwide. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD. Weichert franchised offices are independently owned and operated.
SOURCE Weichert, Realtors