ActiveRx Announces Plans to Expand in Western New York, Pennsylvania
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ActiveRx Announces Plans to Expand in Western New York, Pennsylvania

Arizona-Based Company Attracts Rochester Regional Developer to Introduce Innovative Active Aging Centers Concept to Improve Overall Health and Function for Older Adults

May 20, 2013 // // CHANDLER, Ariz. – ActiveRx, a Chandler, Ariz.-based company that is redefining aging by facilitating meaningful lifestyle changes that can improve the overall health and function for millions of older adults, has announced the finalization of a new regional development agreement for western New York and Pennsylvania.

The announcement was made by Matt Essex, founder and chief executive officer of the rapidly expanding company that currently has ActiveRx Active Aging Centers open or under development in Arizona, California, Colorado, Illinois, Michigan, South Carolina and Texas.

Essex said Jeffrey Garrison of Rochester, N.Y. will serve as regional developer in the designated territory.

Garrison – who expects to open his first Active Aging Center sometime this year in Rochester – said, “We’re looking to have 10 to 15 locations up and operating throughout western New York and Pennsylvania within the next three to five years.”

Plans call for the first Pennsylvania center to debut in 2014, Garrison said, probably in the greater Philadelphia area.

Earlier this year, ActiveRx announced two other new regional development agreements for the state of South Carolina and in southern New England.

“We believe western New York and Pennsylvania are perfectly suited to our concept. ActiveRx answers a dilemma for millions of older Americans who believe they can no longer address the physical challenges facing them,” Essex said. “As our newest regional developer, Jeffrey is well-qualified to introduce our concept that provides a variety of proprietary programs and services validating that the physical problems and pains of aging are preventable.”

ActiveRx is opening a network of Active Aging Centers throughout the country that are helping aging adults recognize the fact that they do not have to “let nature take its course” regarding physical limitations and diseases that often impede independent living and a high quality of life.

The ActiveRx System is based upon more than a decade of scientific research on the direct correlation between strength and aging. Patients regain and maintain strength through proper evaluation – the ActivEval™, Active Physical Therapy and Strengtherapy™, which work in concert to enhance patients’ mobility, agility and balance so they can sustain their independence and autonomy.

ActiveRx Active Aging Centers provide a full continuum of services that are proven to facilitate long- term, meaningful lifestyle changes. Strengtherapy -- the company’s signature ongoing wellness membership -- was developed by the ActiveRx scientific advisory board, which consists of nationally renowned geriatric research scientists, exercise physiologists and physical therapists with more than 100 years of collective experience.

Studies have shown that most seniors lose 30% of their strength by age 65, 60% by age 75, and as much as 90% by age 85, if they do not do anything about it. “While these statistics might astound some and thoroughly intimidate others, the ActiveRx model demonstrates that patients can restore 10 or more years of strength and function within the first three to four months of care,” Essex said.

“Our battle cry to this population is ‘Choose How You Age’ because we know the difference between aging the usual way or redefining your aging is truly a matter of choices,” said Essex, who developed and evolved the business model to fill the evident voids that exist in the healthcare system for serving older adults.

"Our own and others’ research continues to validate that strength loss in aging is the number one contributor to falls, loss of mobility, and loss of ability to remain physically active,” Essex added. “The good news is that strength loss is preventable and strength can be regained at any age. And this leads to a cascade of health benefits that are almost unquantifiable, except to say that we are changing lives in a big way!” he said.

Michael Hutta, chief operating officer at ActiveRx who heads up company franchising and regional development efforts, said the company’s success in attracting regional developers and new franchisees is the result of a sound business model that provides a wide assortment of services that enhance an operator’s success.

“ActiveRx is a unique business opportunity,” Hutta said. “We provide our development partners and franchisees with a wide assortment of services in the areas of site selection, hiring and training support, marketing and advertising assistance, a sophisticated web-based back-office system, and a variety of other value-added benefits. The ActiveRx concept resonates with entrepreneurs in all parts of the country.”

There are still regional developers and franchise opportunities in other areas of the U.S., Hutta said. “ActiveRx is well-positioned to become the nation’s leading provider of the proven system that enables mature adults to age actively and independently.”

Prospective franchisees and regional developers can obtain additional information about ActiveRx by contacting Hutta at (480) 840-1460 or Additional information can also be found online at

SOURCE Active Rx


Tony Kingsbaker
Tony K & Associates
(480) 595-2857



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