Play N Trade Announces Martin Tardif as President-Canada and Executive Vice President of Global Training & Support

Martin Tardif will oversee all support staff, with worldwide responsibilities for store operational and financial analytics, as well as franchise support.

San Clemente, CA (PRWEB) May 20, 2013 - Charles Beaupre, CEO of Play N Trade brings in a senior level executive, Martin Tardif. Tardif immediately increased the support system for Play N Trade by adding two senior support specialists. Jean Frederick Benoit and Mauricio Flores joined the team in April 2013. Franchisees are already seeing an increase in support worldwide.

Tardif has implemented a process he developed for Play N Trade called Franchise Business Improvement Plan (FBIP), a unique process which includes store analytics and benchmarking for each franchise owner. This is a system wide outreach program involving conference calls to franchisees, insight into all reporting, corporate staff being utilized for marketing services, an overview of projected profits, with the continued support of stores through every stage of their business cycle.

Eddie Ortega, Administrative Support Manager comments about the new support staff and Martin Tardif, “I am excited about the direction that Martin has taken the support team. Martin has great vision, and working with a great team will help the franchisee on so many levels. By Martin adding to the support team the franchisees will be helped in a quicker timeframe. The implementation of divisions between the team members will also streamline the allocated projects to the appropriate support team member. This is creating a proactive support group instead of a reactive support group, which has been Martin’s prime vision all along.”

Tardif has more than 5 years of experience in operating a franchise video game support system. He has owned and successfully operated several video game stores in Sherbrooke, QC. He brings the know-how, the in-depth operational and financial understanding of business operations, while keeping it simple and effective. Additionally, Tardif has 15 years of experience in occupied leadership roles requiring different functions logistically. Tardif will be the head of the support and training divisions for Play N Trade and will be a key member of Play N Trades Senior Management.

About Play N Trade

Play N Trade is one of the largest video game and consumer electronics retail franchises worldwide. The company specializes in the sale, repair and trade-in of video games and consumer electronics. Play N Trade stores offer a lifestyle experience in its innovative store design that provides an emotional attachment to the consumer’s passions. Many customers say simply “This is the best store I have ever been to!” The company’s office is located in San Clemente, CA. For more information please visit or call (888) PNT-GAME.


Teresa Aragona
Play N Trade



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