ALPHARETTA, Ga. - May 21, 2013 // PRNewswire // - Cellairis, a leading mobile accessory company, today announced the launch of LK, a luxury collection of iPhone 5 cases and iPad clutches in collaboration with model, fashionista, philanthropist and entrepreneur, Lily Kwong. Launching today exclusively on www.lilykwong.com, LK features luxe materials such as 18K gold, Swarovski crystals, exotic leathers and elegant pony hair with an innovative "bracelet" enabling several design combinations within the collection.
"My LK collection is for the woman who values her technology as much as a luxury handbag or piece of fine jewelry. Today people and their technology are absolutely inseparable, and the LK line is for a fashion-forward, modern consumer who appreciates quality," says Lily Kwong . "As a San Francisco native and a New York transplant, the inspiration for the Cellairis line came from my bi-coastal upbringing and my love of travel and adventure."
The premier LK collection introduces six iPhone 5 cases and two clutches along with four interchangeable "bracelets." The bracelet is an innovative accessory that accompanies each LK iPhone case and may also be purchased separately. Developed with a simple hinge design, the bracelet wraps around the edge of the case and is secured with a coordinating clasp to complete the accessorized look. Allowing full access to all ports and buttons, the bracelet also enables several design combinations within the LK collection. Available in 18K gold plated ($169), 18K white gold plated ($169), 18K gold plated with genuine leather channel ($199) or 18K white gold plated with Swarovski crystal channel ($269).
In addition to drawing inspiration from her personal friends and colleagues for these chic designs, Lily's extensive travels around the world and exposure to various cultures has also contributed to its creation. Sophisticated and unique, the LK collection captures these experiences and has proven to be a new frontier for tech accessories.
"Cellairis is excited to launch the LK collection in collaboration with Lily Kwong , says Joseph Brown , President at Cellairis. "We have long been a leader in offering fashion-forward mobile accessories and this partnership with Lily takes stylish tech accessories to the next level. Lily's vision and fashion expertise coupled with Cellairis' expertise in mobile accessories have pushed us all to achieve a final product we are truly proud of. The marketplace demands luxury product in this category and we are pleased to present the LK collection to our consumer."
Cellairis and Lily Kwong will introduce new limited edition designs for Holiday 2013 with targeted retailers to include luxury fashion e-tailers, upscale boutiques and fine department stores.
The LK collection is priced between $169-$2000 and is sold exclusively on www.lilykwong.com.
Offering a broad range of wireless accessories, Cellairis Franchise, Inc., based in Alpharetta, GA., recognizes the importance of image. Cellairis locations worldwide offer a vast selection of innovative and fashion-forward accessories, as well as specialty services like phone repair, at mall-based kiosks and inline stores throughout North America, South America, and Europe. Operating a unique franchise model, Cellairis delivers exceptional, personalized service online and at their convenient cutting-edge store locations. They were recently ranked #87 on Entrepreneur Magazine's "Top 500 Franchise List" and #8 on Atlanta Business Chronicle's "Top Atlanta-based Franchises List". www.cellairis.com
Lily Kwong is a model (repped by Elite) and luxury brand ambassador in the fashion industry. She graduated summa cum laude and Phi Beta Kappa from Columbia University and was recently featured in Vogue's 120 Anniversary issue as one of the 120 most important fashion influencers, and has worked with brands from Ferragamo to Nike, as well as her cousin's Joseph Altuzarra 's label, 'Altuzarra.' Lily Kwong may be known for her impeccable style, but she is also deeply devoted to the non-profit she started with her father, Nuvana.org, a mission-based nonprofit organization which helps at-risk adolescent girls find solutions in their communities via interactive online games focused on financial, saving, and health knowledge, leadership development and building self-esteem. Lily has a passion for merging the worlds of technology and fashion (having recently worked on a 3-D fashion project that was featured in September 2012 by the New York Times) and she has been working on product development with Cellairis, a company dedicated to fashion and technology, for nearly a year to introduce the LK Collection.