Wendys.com: Going Mobile

May 22, 2013 // Franchising.com // Dublin, OH – Wendy’s® has launched a bolder, brighter and more interactive Wendys.com, which – after a complete overhaul – is much more friendly for those on smartphones and tablets.

In response to consumers evolving digital habits, the new Wendys.com features such digital-savvy elements as feeds from Wendy’s Facebook, Twitter and Instagram; an easy-to-navigate grid layout, more multimedia content and prominent and easy to use nutrition information. Thanks to its responsive design, the website is accessible from smartphones, tablets and other modern Internet-enabled devices.

“The new Wendys.com uses cutting-edge technology and design to allow consumers to engage with our brand when, where and how they want,” said Craig Bahner, Wendy’s CMO. “With more customization and personalization tools, Wendys.com offers a vibrant experience for any visitor, especially mobile device users. And it will continue to evolve with consumers over time.”

With around ten million monthly visitors across digital and social networks, the new website is particularly appealing to mobile users. Now, they can use GPS to quickly locate Wendy’s restaurants, search for specific restaurant features (like WiFi and mobile payment) and geo-target Wendy’s job openings within a particular area.

Updating website content will be easier and much more efficient. Easy-to-find nutrition information enables consumers to make more informed food purchases. Click on any Wendy’s product, and its calories, fiber and protein information are readily available. Also, website visitors can customize a menu item by seeing how adding or subtracting toppings will impact nutritional values.

Future website development will include the availability of localized pages that will enable restaurants to offer community-specific promotions, as well as integration with the My Wendy’s App for other location-specific and nutritional functionality.

The new Wendys.com upgrade is a key component of Wendy’s ongoing brand transformation initiative, which also includes: major menu innovations, including the recently launched Flatbread Grilled Chicken Sandwich, Frosty™ Waffle Cone, and Late Night Moonlight Meal Deal; the re-imaging of restaurants with a bold, contemporary look; an updated Wendy’s logo; new crew uniforms and consumer-preferred menuboards and packaging.

About The Wendy’s Company

The Wendy's Company is the world's third-largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company-operated restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit Wendys.com or aboutwendys.com.

Media Contacts:

Denny Lynch
614-764-3553
Denny.lynch@wendys.com

Christyne Muller
404-879-9126
Christyne.muller@ketchum.com

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
The Brass Tap
Think of our brand as your neighborhood craft beer bar – only not your typical bar experience. We have optimized each of The Brass Tap’s...
Creamistry
Fresh and trendy liquid nitrogen ice cream mixes with a hot franchise opportunity for your success!
Elements Massage
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit....
RetroFitness
Retro Fitness is well positioned for today's economy and to dominate the low cost segment by offering a high quality and value add product in...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.