Toys"R"Us Children’s Fund Donates $100,000 to Save the Children to Support Children and Families Following Oklahoma Tornado
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Toys"R"Us Children’s Fund Donates $100,000 to Save the Children to Support Children and Families Following Oklahoma Tornado

May 23, 2013 // // WAYNE, NJ - The Toys"R"Us Children’s Fund today announced a $100,000 donation to Save the Children to provide immediate and longer-term recovery programs for communities in Moore, Oklahoma following this week’s devastating tornado.

To provide urgent assistance to families in shelters, Toys"R"Us, Inc. has made local product donations to help children impacted by the tornado. The company is also encouraging its customers to join in helping the littlest victims of this disaster by donating products through the official Save the Children registry at

As a national leader in child-focused disaster response and recovery programs, Save the Children is deploying Child Friendly Space kits in shelters, creating safe play areas for kids impacted by the tornado, and is also providing infant and toddler hygiene materials to support the well-being of young children while they are displaced from their homes. Its efforts will also include a review of the impact on child care centers, long term psycho-social support programs and assessing the status of local summer programs for children which may have been affected due to destruction of facilities and supplies.

Toys"R"Us, Inc. has more than 200 employees across seven stores in Oklahoma. The company is providing support to employees who may have been affected by the disaster through the Geoffrey Fund, which offers financial assistance to its team members in times of hardship.

Toys"R"Us, Inc. and the Toys"R"Us Children’s Fund have an ongoing partnership with Save the Children to provide children and families with needed assistance in the wake of large-scale disasters in the U.S. and around the world.

About the Toys"R"Us Children’s Fund

The Toys"R"Us Children’s Fund is a public charity affiliated with Toys"R"Us, Inc., a company that unabashedly declares “We love kids!” The core mission of the Toys"R"Us Children’s Fund is to keep children safe and help them in times of need. Since it was founded in 1992, the Toys"R"Us Children’s Fund has contributed millions of dollars to qualified organizations that support that mission, including those providing disaster relief to children and families who are victims of large-scale crises. The Toys"R"Us Children’s Fund also provides grants to leading organizations that assist children with special needs.

Primary fundraising activities include the annual Toys"R"Us Children’s Fund Gala, a private, invitation-only event that showcases the work of the Fund and raises money to support its many beneficiaries. This annual benefit has raised $100 million since its inception in 1985 and is one of the largest single-night fundraising events held in New York City.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 160 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on Twitter at and


Media Contact:

Toys"R"Us, Inc.
Linda DeNotaris



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