Boneheads Selects Trevelino/Keller to Lead Public Relations and Marketing Strategy
Atlanta-Based Concept Choses Firm Based on Experience with Restaurants and Franchises
May 28, 2013 // Franchising.com // ATLANTA – Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast-casual restaurant concept, announces its partnership with Trevelino/Keller as its public relations and marketing agency of choice. Trevelino/Keller offers Boneheads years of experience in the restaurant and franchise industries, with a successful track record launching and revitalizing brands.
Through this partnership, Boneheads plans to strengthen its presence as the provider of fresh, fire-grilled chicken and seafood dishes that are unique and healthy alternatives to other fast-casual or quick-serve dining options. Boneheads partners with Trevelino/Keller as the restaurant gears up for a brand revitalization, including a new store prototype, the addition of new menu items and an upcoming announcement introducing new senior management and board members, including a James Beard award-winning chef.
Recognized as one of the fourth fastest growing firms in the United States, Trevelino/Keller is often sought out by companies in need of a strategic partner that cuts across public relations, marketing and social media. Drawn to Trevelino/Keller’s dedicated consumer lifestyle and franchise practices, Boneheads chose Trevelino/Keller based on its experience with food and beverage and retail companies, as well as its legacy of expanding some of the region’s most popular brands, including Moe’s Southwest Grill, Flying Biscuit Café, Planet Smoothie and Shane’s Rib Shack.
“Trevelino/Keller possesses the right set of skills and expertise to support Boneheads as we strengthen our presence in the industry and prepare for future announcements,” says James Walker, member of Boneheads’ board of directors. “The company’s experience with a number of successful food and beverage brands makes us confident Trevelino/Keller will be a valuable partner in developing our brand.”
Boneheads offers fresh alternatives to the conventional dining out options, featuring fire-grilled chicken and seafood entrees, in a premium fast casual environment. With this brand revitalization, Boneheads plans to focus on strategic franchise growth, operations and marketing initiatives that will assist in strengthening and building the brand and its franchisees across the country.
“Boneheads is a natural fit for our portfolio of work in the restaurant and franchise industry,” states Dean Trevelino, principal, Trevelino/Keller. “We are particularly excited about their openness to give the brand a comprehensive makeover and invest in the talent to make the brand a category leader.”
About Boneheads Grilled Fish and Piri Piri Chicken
Boneheads Grilled Fish and Piri Piri Chicken is a culinary experience offering fun, fiery and flavorful cuisine. From fire-grilled fish including salmon, tilapia and grouper seasoned with Boneheads’ signature spices to chicken dishes marinated with Piri Piri sauce, Boneheads offers one of the category’s most dynamic menus. Its signature Piri Piri sauce which is made with the South African Piri Piri pepper, a spice more commonly found in specialty food stores and savored by food enthusiasts, is a three-time winner of the prestigious Scovie Award in 2007, 2008 and 2009. Boneheads currently operates five stores. For more information, visit www.eatboneheads.com.
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand marketing. Recognized as one of the 30 best firms to work for in North America, Trevelino/Keller is sought after by companies in Technology, Corporate, Lifestyle, GreenWorks, Franchising and Health. The firm’s Atlas Alliance offers international support in markets throughout Europe, the Middle East, Asia Pacific and Latin America. Trevelino/Keller’s commitment to the startup community began with its launch of The Start-Up Council in 2006 and will expand in 2013 with the launch of Groovy-Studios, its marcom one-offs platform for early stage companies and Start-Opia, a portal connecting startups, capitalists and service firms. WheelhouseTK, the firm’s brand that brings expanded expertise together in video services, SEO/PPC and web/mobile programming, serves those clients looking for integrated solutions. For more information about the firm visit www.trevelinokeller.com. For career placement, visit the firm's talent portal, www.prstarbase.com.
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