LOUISVILLE, Ky. - May 28, 2013 // PRNewswire // - Long John Silver's, the largest quick service seafood restaurant in the world, today introduced Big Catch; a wild-caught Haddock three times the size in weight of their signature whitefish. Although the size is greater, the price remains a big value with a basket meal offered at $4.99.
"The Big Catch is a big menu item for Long John Silver's not just in size but also in value," said Chief Marketing Officer, Charles St. Clair . "It's the largest fish we have ever offered weighing in at 7-8 ounces of 100 percent premium Haddock caught in the icy waters of the North Atlantic."
The large size of the Big Catch required the creation of special packaging. The $4.99 basket will include the Big Catch, a choice of a side and hush puppies. Other meal options include a combo with a drink or a platter with two sides, two hush puppies and four large shrimp.
"Long John Silver's has been a strong brand since our doors opened in 1969 and we are proud to be continuously adding new menu items at an affordable price our customers love," said St. Clair. "The Big Catch is a premium menu item, with the classic taste that Long John Silver's is known for."
The premium batter-dipped Big Catch will be offered in Long John Silver's restaurants nationwide on May 27 continuing through July 2013, or while supplies last. Long John Silver's will announce the sizable menu item to customers through a national advertising campaign that kicked off Sunday and includes print, TV, outdoor and social media.
Think you can tackle the Big Catch? Prove it by uploading a photo onto the official Long John Silver's Facebook page.
Go to https://www.facebook.com/LongJohnSilvers/photos_stream to the Long John Silver's Facebook page for photos of the menu item, advertising and packaging.
The Big Catch is compared to 1 piece uncooked Alaskan Pollock by weight. Does not include Thick-Cut Cod or Catfish. Prices and participation may vary. Offer available for a limited time only. ©2013 Long John Silver's, LLC.
Long John Silver's, America's largest quick serve seafood chain, was founded in Lexington, KY., in 1969 and moved its international headquarters to Louisville in 2003. Long John Silver's provides franchise service, food innovation and marketing support to more than 1,275 Long John Silver's restaurants located throughout the United States and in Asia. For more information, please visit www.ljsilvers.com.
SOURCE Long John Silver’s