Firehouse Subs® Brings the Heat to Greater St. Louis with Plans for 52 New Restaurants
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Firehouse Subs® Brings the Heat to Greater St. Louis with Plans for 52 New Restaurants

Signed Area Representative Agreement will Bring More than 1,300 Jobs

June 03, 2013 // // JACKSONVILLE, Fla. – Nationwide restaurant chain Firehouse Subs plans to open 52 restaurants targeting the areas of St. Louis, Jefferson City and Columbia, Mo., Southeastern Illinois and Paducah, Ky. Renowned for hearty, oversized portions and steaming hot subs, Firehouse Subs is a 600-plus fast casual restaurant chain founded in Jacksonville, Fla., by former firefighting brothers Chris Sorensen and Robin Sorensen. The region’s first Firehouse Subs restaurant debuted April 2012 in Chesterfield, Mo., with four more openings since, and plans for a nine-year total market build-out are underway.

Setting each town ablaze with new restaurants is Area Representative Michael Domico. More than three years with Firehouse Subs, and 30 years working with quick service and fast casual brands, arm Domico to expand the Firehouse Subs brand. Domico joined the Firehouse Subs family in 2010 as a franchise business manager. As area representative, Domico intends to turn Greater St. Louis into a thriving Firehouse Subs franchise territory.

“Firehouse Subs gives entrepreneurial hopefuls the opportunity to achieve their dreams,” said Michael Domico. “Throughout the past three years I’ve witnessed how the brand provides its franchisees with an incredible level of support to be in business for themselves, but not by themselves.”

Domico’s responsibilities include selling franchises and providing franchisees the overall marketing and operational support in their respective markets. This entrepreneurial model provides a caliber of support and continuity of relationships that cannot be achieved through traditional franchising models.

Validating the brand’s success and reputation for superior food, Firehouse Subs has achieved several industry acknowledgments including:

  • No. 4 Fast Casual Top 100: Restaurants – Fast Casual (2013)
  • No. 1 Fast-Food Sandwich – Zagat  (2012)
  • No. 1 Franchisee Satisfaction Award – Franchise Business Review, Food & Beverage (2012, 2011)
  • No. 2 Fastest Growing Restaurant Chain in the Nation – Technomic (2012)
  • No. 1 Consumer Picks in the sandwich category – Nation’s Restaurant News (2012)
  • No. 1 Chain Restaurant Consumers’ Choice Awards for Fast Casual Category service – Technomic  (2012)

For more information about Firehouse Subs, please visit, or follow on Twitter at @firehousesubs.

About Firehouse Subs®

Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by former firefighters and brothers Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, the highest quality meats and cheeses piled higher, steaming hot subs, and its commitment to saving lives through the creation of Firehouse Subs Public Safety Foundation. The founders are the real deal, the food is their creation, and the company is built upon a family of franchise operators who share their same passion for serving others. Firehouse Subs consistently ranks No. 1 among fast casual brands in the categories of food quality, taste and flavor, and friendly service; for the last two years Franchise Business Review has ranked it No. 1 in franchisee satisfaction, and in 2013, Firehouse Subs was named the second fastest growing U.S. restaurant chain by Technomic.

In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment and educational opportunities to first-responders. Through the non-profit 501(c)(3), Firehouse Subs has given $6.3 million to hometown heroes in 36 states and Puerto Rico.

Quick Facts:

35 states and Puerto Rico
625 restaurants
$6.3 million to public safety organizations
Headquartered in Jacksonville, Fla.


Instagram: @firehousesubs

SOURCE Firehouse Subs


Briant Marsh
The Zimmerman Agency



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