Benetrends Appoints Wendy Skemer as Senior Consultant

NORTH WALES, PA. May 21, 2013 Benetrends, a trusted leader in franchise and small business funding, is pleased to announce the recent hire of Wendy Skemer, who will join the Benetrends team as a Senior Sales Consultant.

“We welcome Wendy Skemer as a Senior Sales Consultants,” said Rocco Fiorentino, President and Chief Executive Officer, Benetrends. ”Our expansion also includes seeking out Veterans to fill various positions at Benetrends. Benetrends and all of its Subsidiaries are participating members of the IFA VetFran program that offers discounts on all of our products and services to create affordable opportunities for Veterans in franchising,” said Fiorentino.

Skemer comes to Benetrends with more than 20 years of experience. Prior to her position at Benetrends, Skemer was Senior Manager of Financing Strategies, at Direct Connect Ventures, responsible for developing new business plans and SBA lending programs.

In addition to her position at Direct Connect Ventures, Skemer’s career path has taken her to Japan where she worked in accounting, merchandising and development for The Gap.

“We are thrilled to add a sales professional with Wendy’s knowledge of the industry to our team. Her experience will be an immediate value to us given the market demand for our lending products. We continue to make significant hires and bolster our service platform and are thrilled to have exceptional professionals like Wendy on board.” said Dallas Kerley, Chief Development Officer.

Skemer holds a Bachelor of Science degree in Finance from State University of New York (SUNY) in Buffalo, NY and a Masters Degree in Accounting from Golden Gate University in San Francisco, CA.

About Benetrends

Benetrends is the authority in franchise and small business funding, and is acclaimed for its Rainmaker Plan that enables entrepreneurs to use their qualified retirement plan to purchase, or recapitalize a business or franchise, tax deferred and penalty free. Benetrends originated 401(k)/IRA rollover funding helping over 10,000 entrepreneurs in the last 30 years. Benetrends provides a comprehensive suite of small business solutions including SBA Loans, Securities Backed Lines of Credit, Equipment Leasing, Commercial Insurance, Individual and Group Healthcare, Payroll Services and more. To learn more about Benetrends please visit us at

SOURCE Benetrends


Nicole Russo
Director of Marketing
O 866.423.6387 x157
C 215.478.5716
D 267.638.9007
F 267.638.0278




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